10 Tips for Franchise
Buyers
For individuals looking for a highly lucrative income
stream, owning a franchise can be the perfect jumpstart. Unlike
creating a business from scratch, a franchise involves no
guesswork, but rather, comes complete with instructions from
A-Z so new owners do not have to reinvent the wheel. Franchises
also have a success rate that far outnumbers the survival rate
for independent businesses.
While operating a franchise can yield a far greater return
than creating an independent business, and often be up and
running within a few months, there are a number of important
considerations to be aware of. Following, are 10 tips from Ken
Cone www.conefranchise.com franchise
consulting expert, to help potential franchisees avoid some
common pitfalls and create a winning opportunity.
Tip #1: Choose an
industry you feel passionate about. Franchises are available in
27 different industries, including: automotive, building
storage, decorating, child education and development, coffee,
computer technology, convenience stores, employment and
personnel, financial services, food and restaurant industry,
health beauty, and nutrition, lodging, laundry and
dry-cleaning, maid service and cleaning, maintenance,
management and training, packaging and mailing, pet care,
printing and copying, food businesses, real estate, repair and
restorations, retail sales, dry cleaning, senior care, signs
and sports. The hottest trends right now are in pet care
services, including mobile pet care, and senior care agencies,
with millions of baby boomers and their aging parents on the
horizon.
Tip #2: Choose a
franchise that is up and coming, rather than one that has
already saturated the market. It is difficult-to-impossible to
buy a popular, fast food franchise, such as a Burger King or
McDonald's, because new territories are often unavailable.
However, there are hundreds of franchises on the rise, (fitness
centers being one of many examples), that represent excellent
opportunities for new franchisees.
Tip #3: Choose the right
location. Most franchises use professional site selectors and
demographers to ensure that there is a large enough target
market to support the franchise being located in a particular
setting.
Tip #4: Review the UFOC
carefully! Once you've chosen a particular franchise to
investigate, the franchiser will send you a document called the
UFOC (Uniform Franchise Offering Circular), which will provide
you with the information you need to research that franchise in
depth. Before making your final decision, review the UFOC with
a lawyer or accountant.
Tip #5: Contact other
franchisees within that franchise. All franchisees are required
to be listed in the UFOC, including those who have left within
the past year. Be on the lookout for unprofitable or unhappy
franchisees. A few are acceptable; ten or more are not.
Tip #6: Note the amount
of litigation in which the franchiser is involved. This
information will be listed in the UFOC. Excessive litigation
with franchisees can be a sign of a franchiser who has poor
communication skills.
Tip #7: Meet face
to face with the franchiser. Not only is it good to know who
you are doing business with, but you will also want to know
what systems are put in place so that if a problem arises you
are immediately able to access the franchiser, or other
franchisees, to find out how that issue has been dealt with
before.
Tip #8: Inspect the
procedure manual and observe how well-organized the franchise
is. The franchise should be organized so that the procedures
that are supposed to be followed can be followed. If the
franchise is not well-organized, and the procedures are not
easy to follow, the risk of failure increases.
Tip #9: Royalties should
be priced at a rate that allows both parties to thrive. The
intent of being a franchiser is to receive passive income from
the efforts of others. The royalty rate depends upon the
industry. Royalties for food-related franchises are lower
because of the higher overhead costs. For example, franchisees
at McDonald's pay a 4% royalty to the McDonald's franchiser.
For franchises that are based on service providing, where the
overhead is low, such as for maid services or the computer
service industry, the royalties are higher, at 10% or
larger.
Tip #10: Talk with a
franchise consultant before jumping into the franchise world.
There are many risks that franchise consultants can help a
potential franchisee avoid. The consultant's job is to save
franchisees time, money and potential aggravation. The cost of
buying a franchise should not increase when you use a franchise
consultant, and franchise consultants should provide their
services free of charge.
About the Author: Ed Hutchison is
CEO and President of the North American Boxing Council
(NABC.net). He works with pro athletes, trainers & managers
at all levels. He writes daily on his personal website
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