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Home Business Center: How to start a home business and make  
money working at home


increase your income
how to create a fortune in your
multi-level program

Multi-level marketing (MLM) is definitely the way to go for people aspiring to have more than just enough to get by on. Most of the world�s leading economic forecasters say that by the turn of the century, 75% of the world�s consumer business will be conducted via MLM.

Learn all you can about this method of selling � how it works, why it works, and then get started with a MLM program that can accumulate a fortune for you.

TWO BASIC FALLACIES of MLM are

(1) The number of people each individual participant can easily enlist into the program. After you�ve talked to all your relatives, your neighbors, co-workers and friends, what next? And,
(2) you�re not going to make the really big money in MLM from motivating people you�ve already brought into the program, BUT by selling *BUSINESS START-UP KITS*.
In other words, sell the program to as many people as possible, and let the opportunity start-up kit instruct the new person on what to do. You can lead a horse to water, but you can�t make it drink�.

The only logical way to go and most profitable � to reach as many people as possible for the least amount of money and effort on your part � is via the MAIL.

You can send out 50,000 sales letters and multi-level program brochures in one month, and theoretically make $50,000 from an expenditure of $10,000 or less � a return of $5 for every dollar invested, which isn�t bad�

Here�s our recommendation:

1. Write a short, one-page report outlining the basic Success Secrets of Multi-Level Marketing. (To purchase sales reports rather than write your own, INFODISK offers the most effective money-making reports.) Tag- line the report with an invitation for readers to send for complete details on multi-level how-to.

2. Once you have the report, advertise. Write an ad like: FREE REPORT! Money-Making Secrets of Multi- Level Marketers. SASE to your name and address.

3. Place this ad in a national publication carrying lots of mail order advertisements � The National Enquirer, Money Making Opportunities, Entrepreneur, Income Opportunities, etc. Contract to run your ad over three issues giving it maximum exposure. This should result in an overwhelming number of responses.

4. In reply to each SASE you receive, take your one-page report and your MLM brochure, stuff the envelopes and mail them.

If your ad runs in the National Enquirer, you could expect to get 1,000 or more responses each time it runs. So far, your cost is for the ad � printing the one-page report � and your MLM brochures. From these 1,000 free reports you send out, you should be able to convert about 300 into new members into the multi-level program you�re promoting.

Thus, for an initial cost of $30 for the ad - $100 for the MLM brochures, and the time it takes you to stuff the envelopes � 300 buyers at $10 each will give you a gross of $3,000�.that�s how you build your MLM into a fortune, using mail order selling techniques.

5. So, you�ve spent $150 and made about $3,000 in a period of about three months. To perpetuate this income, build it into twice that amount coming in every month. Take the income from the first ad, and increase your advertising.

If your first $150 brought in $3,000 from exposure in just one publications, $2,000 will bring you $50,000 from exposure in 10 different publications. Continue multiplying your advertising exposure, and keep pouring the income back into the business in order to allow your business to reach its full potential.

For sure, obtain a 3rd class bulk rate mailing permit for your mailings. Start by sending out 250 pieces per week, gradually increase your volume, and you�ll be in business!!

So the secrets of getting rich in mail order have to do with presenting a free offer most people will find hard to pass up. You make your money from whatever you send out in reply to the people taking you up on the free offer.

Finally, ALWAYS bear in mind how your mailing package looks to the person receiving it. Professionally printed envelopes with your return address, sales letters should be written to impress the recipient and no misspelled words or smudges. Display eye appeal on your offers; and make sure your multi-level brochure is High- Quality!!

Although multiple colored printing does tend to pull better than just black and white, you can do very well starting with just black and white materials so long as the image you project is PROFESSIONAL. Photo-copying won�t do.

Sue Barrett works for HomeBusinessCenter.com and has helped hundreds of entrepreneurs successfully start their own home-based businesses.


More Information:
Secret Recruiting Tool
MLM Professionals Use
How to Build a
Multi-Level Money Machine
Confessions of a
Multi-Level Marketer

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