Salon Marketing Blueprint 1-2-3
The 1-2-3 checklist below is for beauty
salon business owners who want tips and tools they can use to effectively promote their nail or
hair salons and spas with minimal effort and cost. You can also download it as a PDF document.
1. Get Online - Set up a Simple Salon Website:
A website can help you provide valuable information to clients online, but it also can help you collect
customer contact information so you can follow-up with clients - for cheap! You can announce
sales, send out coupons or let clients know about special events going on at your salon. A salon website can help you increase sales
and profits without paying an arm and a leg for advertising.
You can also use email marketing templates like Streamsend or Constant Contact to communicate with customers quickly and easily. Templates are simple
to use, and you can add the program to your website.
Offer a free coupon to visitors in exchange for their email address, and you can start quickly
building an email list of interested clients who you can then follow up with. You can create a video
coupon card to send to your customers if you really want to get their attention. Create
them free using Smilebox.com.
2. Go Offline - Print Salon Marketing Materials for Cheap:
Developing brochures, business cards and direct mail
postcards can help you promote your business both in your salon and outside your shop. Combining low-cost
print services with high-quality designs can help you save money but also impress clientele at the same
time.
You can use an online design and print
company like Vistaprint.com
to design your own business cards, brochures, direct mail postcards, invitations, stationary and more.
With their high-quality templates, you can achieve a professional look without knowing
anything about design. Their program is very easy to use.
Before you start creating your print materials, create a salon logo. You can create a logo for free with
LogoMaker which you can use on your website. To use on printed materials, you purchase the high-resolution
files for $49*. This is the cheapest price we've found.
After your have developed your printed handouts check out these tips on how to do postcard marketing and how to advertise
with direct mail marketing without a mailing list.
Save 35% on brochure printing
3. Get Customers Without Having to "Sell":
Salon & Spa Marketing Gift Cards:
SpaWish is like an all-in-one
advertising tool that spas and salon can use to advertise online without paying a lot of money. It is simple
to use (even if you know nothing about internet marketing), and you don't have to invest a lot of time using
it to start producing results.
Have your salon or spa listed on their popular site for as little as $50 a year*. Take advantage of their
website traffic, but also be included in their highly advertised Spa Wish Gift Certificate Program.
Through their website, your business can gain exposure - plus credibility simply by association.
You can also offer instant gift cards and "Daily Deals" from your own website using a simple program from
The Gift Card Cafe.
Salon Marketing with Coupons:
Groupon
is another internet marketing tool that can get your
salon a lot of exposure and traffic but doesn't cost a lot of cash. You'll need to come up with a special
deal or discount that you want to offer, and then submit that to Groupon. Another resource you can use is
LivingSocial.com.
When customers come into your salon and redeem their coupons, you want to be prepared with other special
offers or high-value packages that they are likely to be interested in. This will boost your repeat customer
rate.
Local Search Marketing:
With the evolution of smartphones, the "yellow pages" are quickly moving online. Local search marketing
essentially gets you listed in popular online directories where people look for local businesses - for example:
Google Local, Yelp, Super Pages. It takes
very little time to list your company, and you can also acquire customer reviews, which can many times do
the "selling" for you.
