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more tips:
A. Be Direct in your message. (Get to the point!)
- Use Less Words.
- State a Real offer, don't promise the world - unless you can
- What do you want your reader to do?
B. Make your offer Stand Out:
- What Benefits do you offer?
- What makes your product/service Better?
- In direct mail, include a personal note of recommendation (They don't care how much you know until they know how much you care)
C. Be Professional in your advertising/mailing.
- Use quality mailing materials and thought into your ad copy - It Shows
- Avoid using mailing labels on your envelopes
- Use 32 cent stamps as opposed to bulk mailing whenever possible
D. Be Cost Effective: (Make your Dollar Go Further)
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Higher quality mailing leads, larger ads may appear more expensive, but will actually cost you less in time and money because you will receive more responses much more quickly
- Follow-Up with your prospects! Someone may not need you product or service today, but they may need it next month. People need to be reminded.
FREE internet classifieds can be a great source of advertising, but be sure they bring in leads, or they aren't worth your time.
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