How to Write Ads
That Make Sales
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Get your prospect's attention Demonstrate a need, how you'll fill it, with proof Ask for action Specific ad copy tips, Sample Headlines Step 1: Get the prospect's attention Ask a question Empathize with your reader Be direct and to the point Step 2: Demonstrate a need, how you'll fill it, with proof Address the prospect's most common complaint Show how the prospect will benefit from using your product/service Prove how your product/service is better than the competition, use customer testimonials and offer a guarantee if you can Step 3: Ask for action Use fear of loss: if prospects don't act now, they'll miss out. Use a time limit or limit on product availability Make it easy for prospects to respond to your ad. Give them multiple ways to respond to your offer (toll-free phone, website, email, mail) and make the process simple and quick. Fill-in-the-Blank Headline Examples: Warning: _______ A Startling Fact About _______ The Secret to _______ _______ Steps to _______ How a Simple Idea Allowed Me to _______ Who Else Wants _______? If You are _______, You Can _______ How _______ Made Me _______ Placing lots of ads? Generate Ad Headlines Instantly You don't need to be a writer... You don't have to be a marketing expert... and... You don't have to spend a penny more on promotions. Read more

more tips: A. Be Direct in your message. (Get to the point!) Use Less Words. State a Real offer, don't promise the world - unless you can What do you want your reader to do? B. Make your offer Stand Out: What Benefits do you offer? What makes your product/service Better? In direct mail, include a personal note of recommendation (They don't care how much you know until they know how much you care) C. Be Professional in your advertising/mailing. Use quality mailing materials and thought into your ad copy - It Shows Avoid using mailing labels on your envelopes Use 32 cent stamps as opposed to bulk mailing whenever possible D. Be Cost Effective: (Make your Dollar Go Further) Higher quality mailing leads, larger ads may appear more expensive, but will actually cost you less in time and money because you will receive more responses much more quickly Follow-Up with your prospects! Someone may not need you product or service today, but they may need it next month. People need to be reminded. FREE internet classifieds can be a great source of advertising, but be sure they bring in leads, or they aren't worth your time. Run ads in newspapers Run ads in trade magazines Run ads on the internet

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