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Home Business Center: How to start a home business

How to Write Ads that Make Sales 1-2-3



Step 1: Get the Prospect's Attention

  • Ask a question
  • Empathize with your reader
  • Be direct and to the point

Step 2: Demonstrate a Need, How You'll Fill it, and With Proof

  • Address the prospect's most common complaint
  • Show how the prospect will benefit from using your product/service
  • Prove how your product/service is better than the competition, use customer testimonials and offer a guarantee if you can

Step 3: Ask For Action

  • Use fear of loss: if prospects don't act now, they'll miss out. Use a time limit or limit on product availability
  • Make it easy for prospects to respond to your ad. Give them multiple ways to respond to your offer (toll-free phone, website, email, mail) and make the process simple and quick.
Fill-in-the-Blank Headline Examples:
  • Warning: _______
  • A Startling Fact About _______
  • The Secret to _______
  • _______ Steps to _______
  • How a Simple Idea Allowed Me to _______
  • Who Else Wants _______?
  • If You are _______, You Can _______
  • How _______ Made Me _______

More Ad Writing Tips:

A. Be Direct in your message. (Get to the point!)

  • Use Less Words.

  • State a Real offer, don't promise the world - unless you can
  • What do you want your reader to do?

B. Make your offer Stand Out:

  • What Benefits do you offer?
  • What makes your product/service Better?
  • In direct mail, include a personal note of recommendation (They don't care how much you know until they know how much you care)

C. Be Professional in your advertising/mailing.

  • Use quality mailing materials and thought into your ad copy
  • Avoid using mailing labels on your envelopes
  • Use 32 cent stamps as opposed to bulk mailing whenever possible

D. Be Cost Effective: (Make your Dollar Go Further)

  • Higher quality mailing leads, larger ads may appear more expensive, but will actually cost you less in time and money because you will receive more responses much more quickly
  • Follow-Up with your prospects! Someone may not need you product or service today, but they may need it next month. People need to be reminded. FREE internet classifieds can be a great source of advertising, but be sure they bring in leads, or they aren't worth your time.

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