Home Business Center Newsletter September
2002
"Companies are increasingly falling into two categories – those that are innovative and those that go out
of
business."
- Dan Branda, CEO Hewlett-Packard, Canada
> Answers to Subscriber Questions
- Affiliate Marketing: 3 Easy Advertising Tips
- Automate Your Business with Free Autoresponder Courses
- Network Marketing: What are the New Trends?
- Boost Your Sales with FREE PR Tactics
> Business of the Month & Business Tool of the Month
> Advertising with HomeBusinessCenter.com
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Affiliate Marketing: 3 Easy Advertising Tips
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If you are an affiliate trying to sell a product or service over the internet, don’t make the common mistake
of trying to advertise to everyone.
You want to focus on your niche market, the people who are most likely to buy your product or service
because it interests them specifically.
To keep your costs low, yet still receive a good amount of high-quality prospects to your website, use
high-traffic shopping websites that let you advertise in specific categories.
Here are some that we recommend:
(1) Respond.com
Advertise your product or service on this site for as little as $9 per month, and buyers can contact you
directly.
Respond.com
(2) Startblaze Pro
For under $20 per month, you can have your affiliate web page shown 1,000 times to prospects. This tool is
completely automated and requires virtually no effort to use.
StartBlaze.com
(3) Infopia’s Marketplace Manager
Submit one ad and receive advertising on multiple high-traffic sites. You can also place several ads for
individual products for a very reasonable price.
Infopia
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How to Automate Your Business:
20 Ways to Increase Your Traffic & Sales Using
Free Follow-up Autoresponder Courses
Courtesy of Larry Dotson
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An autoresponder course is a group of articles or information set up to be sent out separately over a set
period of time by e-mail.
People just e-mail your autoresponder to receive the free course and it is sent out automatically over
time.
You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to
use them to increase your traffic and sales.
1. Offer your course as a free bonus for purchasing one of your main products or services. People will buy
your products quicker when you offer a bonus.
2. When you write and give away a free course you will become known as an expert. This'll gain people's
trust and they will buy your main product quicker.
3. Allow others to add your free course to their own product packages. Their customers will see your ad
when they purchase.
4. People love to get freebies. A free autoresponder course is perfect. They will visit your web site to
get the free valuable information.
5. Allow people to receive your course for free, if they give you the e-mail addresses of 3 to 5 friends
or associates that would be interested.
6. Allow other people to give away your free course. This will increase the number of people that will
see your ad in the course.
7. You could trade advertising space in your course for other forms of advertising. It could be banner
ads, e-zine ads, web site ads, etc.
8. Gain new leads by having people sign up and give you their contact info before they can receive your
autoresponder course.
9. Give away the autoresponder course as a free gift to your current customers as a way of letting them
know you appreciate their business.
10. Give away the course to people that join your affiliate program. This will increase the number of
people that sign-up.
11. Make money selling advertising space in your course. You could charge for small classified ads or
sponsor ads.
12. Get free advertising by submitting your course to freebie web sites. This will increase the number
of people that will see your ads in the course.
13. Make money by selling the reprint rights to those people that would like to sell the course. You
could make more money by selling the master rights.
14. Hold a contest on your web site so people could win your course. You will get free advertising when
you submit your contest to free contest directories.
15. You'll gain valuable referrals from people telling others about your course. Word of mouth
advertising can be very effective.
16. Make money cross promoting your course with other people's products or services. This technique will
double your marketing effort.
17. Increase your e-zine subscribers by giving your course to people that subscribe to your e-zine.
This'll give people an incentive to subscribe.
18. Allow your affiliates to use the free course as a promotional tool for your product. Each lesson
could include their affiliate link.
19. Promote other businesses affiliate programs you join with your free autoresponder course. Include a
different affiliate link on each lesson.
20. Advertise a different product or service on each lesson. If you only have one, use different
emotional response ads on each lesson.
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Over 40,000 Free eBooks & Web Books when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby
publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad!
http://adv-marketing.com/business
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Network Marketing Trends –
How to Succeed on the Internet...
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"The Internet makes MLM easier, but it won’t do the work for you. Before you commit, make sure you’re
prepared."
Read
More...
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Public Relations:
How to Make Networking Work for You - FREE
Courtesy of Regine P Azurin
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This article is based on the following book: "Effective Networking for Personal Success: How to Make the
Most of Your Personal Contacts"
by Rupert Hart, Stirling Books, 1997
We are all "self-employed" now.
Today there is absolutely no job security. We are living in an age of corporate downsizing, and freelance
consultants, or self-employed workers are growing by the day. Networking is one skill you need to practice to
get ahead and survive these uncertain times.
Wisdom in a Nutshell:
1. Networking is essential for both new jobs and business contracts.
2. Effective networking is 12 times more effective than answering advertisements
3. Advertising is becoming ineffective except on a large scale.
4. Networking helps you find hidden opportunities and can set you apart from the competition.
5. An indirect approach is better than a direct one. Use someone you know to introduce you to your
target contact. Never go straight to your target without a go-between who will put in a good word for
you.
6. You can overcome your natural shyness, your fear of using people, and your fear of rejection.
The 3 key networking techniques are:
1. Build a network of partners to keep an open eye and ear for new opportunities for You.
2. Reach targeted individuals in two ways: directly or indirectly.
3. Build visibility by raising your profile. Go to every social gathering you possibly can.
Building your network is an ongoing process. You need to increase your range of contacts constantly.
Planning your campaign:
1. Define your objective
2. Select the right technique
3. Understand that "deal flow" or your number of prospects must be great in order to bag one new business
contract.
4. Identify your target
5. Work out your positioning. This is a short statement of what you are about, what you can offer.
6. Think about what you can do for your network partners in exchange for information and contacts.
Building Network partners:
1. Talk to everyone you know about opportunities
2. Clarify what network partners can and will do for you
3. Know which contacts to build into network partners
4. Find those friendly network spiders, those types of people who just seem to know everyone.
5. Use the telephone.
How to grow and refresh your network:
1. Go out of your way to be where people are.
2. Get into the habit of being talkative.
3. Get the contact details of people you meet. Not just exchanging business cards but stapling information
like birthdays, anniversaries, hobby clubs, and key information onto their cards.
4. Choose the right method for the right person.
5. Warm up long-cold contacts.
How to find targeted individuals:
1. Focus on what you want to achieve and how people can help you.
2. Use your network partners to find suitable companies.
3. Gather key information on these companies.
4. Figure out who is the one with the power to hire you.
5. Find people connections and common areas of interest.
Reaching targets through network partners:
1. Find and persuade the best partner for your targeted individual.
2. Engineer an introduction.
3. Build word-of-mouth exchanges about yourself.
Reaching targets directly:
1. Decide if you should write a letter or not.
2. Be able to demonstrate your achievements.
3. Have a line ready to get you past the secretary.
4. Act as though you expect to be put through.
5. Be ready to leave a short, persuasive message for the decision-maker.
Your opening line:
1. Be cheerful, confident and straightforward.
2. Exploit connections and recommendations.
3. Mention common interests.
4. Report news of interest to the target.
5. Wait for a response. Know when to shut up.
6. Write down your opening lines before picking up the phone.
How to be visible without really trying:
1. Ask a question at a conference.
2. Make a point in a meeting.
3. Write letters to your industry magazine.
4. Introduce yourself to lots of people at an industry show or ball.
5. Buy people a drink at the bar at a lecture.
6. Discuss a book with an industry leader.
7. Wear bright ties.
8. Make people laugh.
9. Have an opinion on everything. (But keep an open mind)
10. Hand out an unusual business card.
11. Recast your CV to be a little different.
12. Take up an unusual hobby. (But not too unusual)
13. Don’t overlook using the email and Internet to communicate your cause.
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By: Regine P. Azurin and Yvette Pantilla http://www.bizsum.com/freearticle2.htm "A Lot Of Great Books....Too
Little Time To Read" Free Book Summaries Of Latest Bestsellers for Busy Executives and Entrepreneurs
Mailto:freearticle@bizsum.com BusinessSummaries is a BusinessSummaries.com service. (c) Copyright 2001-2002,
BusinessSummaries.com - Wisdom In A Nutshell
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