Home Business Center Newsletter June 2010
"Even if you fall on your face, you're still moving forward."
- Victor Kiam
- Home Business of the Month: Information Products
- How to Register a Domain Name
- Business Insurance - Do You Need Any?
- How to Promote Your Business with a Free Workshop
- Design and Print Your Own Brochures Online
- Easy Coupon-Making Software
- Tips and Resouces for Running a Beauty Salon
Home Business of the Month: Information
Products
Why does the future of business revolve around online education?
Watch Eben Pagan's new free video to
find out.
Hear some revealing statistics that show that the online education business is very profitable - even in
this unstable economy. Eben also explains how you can combine your knowledge with simple information product
tools to create a winning home-based business - in a field that's already showing extreme
growth.
How to Register a Domain Name
If you want to set up a website for your business, you will want to register a domain name (URL) for that
website. Often, it is a good idea for your website to be the same as your company name, but this is not a
requirement. Your domain name can be an abbreviation of your company name or a different name altogether (like
a description of your products or services combined with your company location).
Step 1: Choose a Domain Name
You first want to start by finding out if your domain name of choice is available. You can do this by using a
domain name registrar like Go Daddy and use their domain name register search box. Generally, a.com extension
is preferable, but you can usually use a different domain extension if a.com is not available, such
as.net,.info or.biz. You can also include dashes and numbers in your domain name if you are having difficulty
finding website url availability.
Step 2: Register Your Domain Name
Some website hosts include domain registration free of charge, so that you do not need to pay for it
separately. Alternatively, some domain register services provide website hosting, so that when you register
your domain name, it will automatically direct to your website. These are both good tactics for saving money
and making website set up easier.
You also have the option to register your domain name with one company and get website hosting from another
company. For example, if you have a blog with a free service like Word Press, you can purchase a domain name
and point it to your blog website address. You are not required to purchase additional hosting.
In any case, you can register a domain name before you have a website. You simply register the name and "park"
it until you are ready to point it to a website address.
Step 3: Point Your Domain Name to Your Website
When you are ready use your domain name, you have a couple of options. If you want to forward the domain name
to one page, you can redirect the domain name to a specific web address. If you want to use the domain name for
an entire website, you can point your domain name to a website location using name servers provided by your
website host. The website hosting company that you are using will provide you with the name servers and
instructions on set up.
When you update your name servers, allow 24 to 48 hours for other networks to access the information and for
your website properly appear on the internet.
You can sometimes save money by registering a domain name for multiple years or by finding a domain name
registrar who is having a sale. Keep in mind that you will need to renew your domain annually. Many domain name
registrars will let you register domain names for cheap for the first year, but the renewal price will usually
return to the regular rate.
Get creative tips for domain names and use the free domain name search tool.
Business Insurance - Do You Need Any?
When starting a business, questions come up
about insurance - Do you need any? How much do you need? What should you insure? Where should you
get insurance?
There are several different types of coverage, some of which apply to certain businesses, while others do not.
For example, a bookkeeper will want to get errors and omissions insurance, where a delivery or moving company
will need commercial auto insurance or a building contractor would get workers' compensation to insure their
workers against on-the-job injuries.
The coverage needed for your business will depend on the type of business you run, where you are located, how
you run your company, if you have employees, have vehicles, etc.
Read more: Do You Need Business Insurance?
How to Promote Your Business with a Free Workshop
Holding a free workshop can be a low-cost and
effective way to introduce your company or promote your products and services. This marketing technique
works especially well if you have a likable personality and offer a service where you work one-on-one with
clients (like consulting, hair styling, etc). You do not have to be a salesperson, since you are simply
presenting information on a topic rather than directly selling a product.
If you deliver valuable information, and people enjoy your workshop, you will likely be remembered as a
knowledgeable expert in your field that people want to do business with. When in need for your product or
service, those workshop attendees are likely to contact you or refer your business to others.
Many times it can cost you virtually nothing to put on a workshop. In fact,.... continue reading: How to Conduct a Free Workshop
Print Brochures
Showing Your Services and Expertise
Don't just tell people about your business - show them! Pictures are worth a thousand words, and brochures
can present a professional company image - while selling your services to potential clients.
You want to use quality materials and photos if you can, but company brochures don't have to be
expensive. You can use programs online to design your
own brochures, and have them automatically printed for you at a discounted price.
Easy Coupon Making Software
Coupons have traditionally been an effective way to gain new customers - without having to "sell" to your
prospects. In today's economy, where people are trying to save money and watching their budgets, coupons are
becoming even more valuable.
You don't have to hire an expensive service to design your coupons for you. Save money by
creating them yourself and receive the same benefit at less cost.
This easy coupon making software program costs less than $10 and allows you to quickly and inexpensively create
your own coupons specifically for your products and services. You can create them for newspapers, flyers or
even integrate them into your web site or email.
You can use this coupon maker over and over again
to gain new customers. Distribute your coupons in mailers, to organizations and at events. It's easy and cheap
to do, and you don't have to feel like a salesperson.
Tips & Resources for
Running a Salon
We've had a lot of interest and questions about
starting and running a salon - whether it be a hair salon, nail salon, spa, etc...
And no wonder - a well-run salon can have repeat customers month after month, even in a down economy.
We decided to do some research, and we compiled 5 web pages with ideas, tips and resources for different
aspects of starting and running a beauty salon. Here they are:
- Salon Furniture and
Design
How to maximize your beauty salon design and save money on salon furniture.
- Salon Equipment and
Supplies
What salon equipment and supplies to buy for your salon - and where to buy them.
- Salon Logos
How to design a professional logo for beauty salon for cheap in under and hour.
- Salon Website
How to get a salon website with easy-to-use design templates that you can make yourself.
- Salon Software
How to save money with salon management software specifically for beauty salons and spas
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