Home Business Center Newsletter June
2003
’What you have to do and the way you have to do it is incredibly simple. Whether you are willing to do it,
that's another matter.’
- Peter F Drucker
> Answers to Subscriber Questions
- How to Increase Your Website Link Popularity 1-2-3
- How to Use Autoresponders to Sell for You
- Starting a Business in Massage Therapy
- Unexpected Sales Tool: The Portfolio
- How to Make Financial Projections
- Support Groups of Small Businesses
- How to Start a Profitable Affiliate Program
> Business of the Month & Business Tool of the Month
> Advertising with HomeBusinessCenter.com
Thanks for being a subscriber! We welcome your ideas and suggestions.
How to Increase Your
Website Link Popularity 1-2-3
As it gets more challenging and more costly to get high rankings in the search engines, more and more
website owners are focusing on improving their link popularity.
Why?
1. You can get highly targeted visitors to your web site
2. You can get more customers and more sales
3. You can benefit from new business contacts
4. Your Web site can get a higher ranking on search engines
5. You can gain a consistent new flow of customers without the cost of advertising
Download FREE eBook
“Improve Your Link Popularity and Get Targeted Traffic”:
Click here
How to Use Autoresponders to
Follow-up and Sell FOR You
Step 1: Writing your message
(excerpt from Autoresponder Magic)
1. Personalize: Since most services let you use personalization – do
it! There's nothing better for a person to see their name.
2. Write just like you talk: Use plain, easy-to-understand English. Nobody cares if you can use xenophobia
and ostentatious in a sentence. Write almost like you're talking to a buddy over a beer. So that means use
contractions. Be friendly and personable in your writing.
3. Put passion into your email: Since you won't have the luxury of seeing your prospect eye-to-eye to gauge
their reactions, you need to put extra passion into your message. Even if you think you are overdoing it when
you write, your letter will end understated when it gets read. Get Enthusiastic!
4. Write to one person: Try to think of the ideal prospect as you are writing and make the message just for
them. Even if your website will be read by thousands of people each day - every person will read it one at a
time. Use "You" and "Your" liberally. Focus on them, not yourself.
5. Keep your sentences and paragraphs short: Keep your sentences and paragraphs short and simple.
Period.
Sentences (and even paragraphs) can even be one word like the last one. And paragraphs should be no more
than 4 or 5 lines. You want your email to look easy to read with a lot of white space. Make it inviting. Long
blocks of words are scary. Paragraph breaks do not need to be determined by content.
6. Use plenty of compelling subheads: Subheads should be like mini-headlines. Use them to break up large
bodies of text and to bring people back into the body of the letter.
A lot of people will scan your email, so you need to make your subheads give a complete selling message by
themselves. Also, be sure to give different graphic embellishments.
7. Eliminate excess wording: Simplify. Convey your message in a clear and concise manner - but remember that
doesn't mean keep it short. You need to ruthlessly edit your email for flow.
8. Use action verbs whenever possible: If you see too many "as", "is", "was" or "were", replace them.
Sentences using action verbs are more powerful. Read more
Starting a Business is Massage Therapy
Jule Karzawa, licensed massage therapist, shares experience and tips on getting licensed, education,
employment and starting a business, tools of the trade and recommended resources.
Read
more
Learn more about the massage therapy industry by networking with other professionals. A good resource is the
Massage Network. Free. Read more
Keep up-to-date on current news, information, education and the job network for massage therapist
professionals:
American Massage Therapy Association
Massage Today
Just getting started?
Do you meet the requirements for an entry-level position as a professional massage therapist?
Find out
If you plan to open your own spa, the Spa Massage Alliance can help. Free. Read more
Advertise your practice on Massage Source and get new clients for as little as $10/month: Click here
Unexpected Marketing Tool: The Portfolio
Show off your work to clients – and make an impression That will get you sales without spending a lot of
money.
Learn what to showcase, how to package it, how to improve the quality, presentation tips and how to organize
your portfolio to make the best impact.
Read
more
How to Make Financial Projections
Use the Free MiniPlan Tool/Cash Flow Calculator from Palo Alto Software to forecast sales, learn your
financing requirements and understand potential cash flow pitfalls.
This is a simple 10-step process that you can complete Online. Get started
Support Groups for Small Businesses
International Small Business Consortium
Click here
The Edward Lowe Foundation Small Business Network
Click here
Online Women’s Business Center
Click here
SCORE: Service Corps of Retired Executives
Click here
US Small Business Administration
Click here
How to Start a Profitable Affiliate Program
Affiliate programs are quickly becoming a dream come true for many business owners who don’t like to
"sell".
Third-party affiliate networks widespread publicity. Thus, business owners don’t have to sell their products
OR find the affiliates to sell them – these affiliate networks do all the work for them.
10 Tips To Help You Create Your Own Money Making Affiliate Program: Click here
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subscriber.
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