Home Business Center Newsletter June
2002
"Informed decision-making comes
from a long tradition of guessing
and then blaming others for
inadequate results."
- Scott Adams
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> Answers to Subscriber Questions
• Automated Marketing: Getting Internet Leads
• Email Marketing Tip: Forget Something!
• How to Start a Party Decorating Business
• NEW! How to Create Your Own Ezine
• How to Follow-Through with your Goals
• Bargain Advertising that Saves Money
> Business of the Month & Business Tool of the Month
> Advertising with HomeBusinessCenter.com
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Thanks for being a subscriber!
We welcome your ideas and suggestions.
support@homebusinesscenter.com
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Automated Marketing Tip:
Getting Targeted Internet Leads without Email
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An inexpensive way to get targeted prospects to see your website is through automated traffic generation
programs.
This is a no-spam technique, so you don’t have to worry about getting negative feedback from leads.
Although we have found traffic generation programs to produce less sales per visitor, the price can be even
lower, which makes this an ideal marketing tool to use if you want to save money.
What we recommend: get at least 1,000-5,000 visitors per month to your website through these popular traffic
generation programs. You can get leads for pennies – compared to purchasing no-spam leads for at .50
apiece.
Top 5
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Email Marketing Tip:
When it pays to FORGET an item
Courtesy of Harvey Segal
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Have you ever sent out your carefully worded sales letter in a mailing campaign only to realize that . . .
you had forgotten to include an important point or a useful feature of your product.
Conversely when you reply to customers or follow up on their initial enquiries do you wish that you had some
additional news to convey ?
Then why not combine the two ?
In your sales letter you can DELIBERATELY omit some information.
For example
* special discount offer
* your own personal experience with the product
* comparison with other products
* references from satisfied customers
And then be sure to mention these as an extra MOTIVATING incentive in your next communication !
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Don’t miss Harvey’s FREE book Guru Magic: the Internet Marketing book with a UNIQUE twist. And there are
more great articles, Ideas and tips at the SuperTips website http://www.supertips.com
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How to start a party decoration business
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(1) First, decide who you want your target market to be. Specializing in a niche market can give your
business a competitive edge on larger companies that offer a general assortment of "everything".
Kids?
Adults?
Businesses?
Local? Nationwide?
(2) Next, figure out what type of decorations you want to offer – or if you want to provide the decorating
service.
Your decision may depend on who your target market is, and how much money you have to invest in your
business.
Balloons?
Floral arrangements?
Furniture rental?
Linens?
Props/sets?
Themed parties?
(3) Give your business a U.S.P. (Unique Selling Proposition). This is the benefit that you offer to your
customers that will make them want to buy from you rather than from someone else.
(4) If you need to obtain financing to start your business, I recommend writing up a business plan before
you request funding. This will increase your chances of getting the loan that you want.
You can start by using Palo Alto Software’s free Mini Plan Tool here
(5) After you have written your business plan, there is a list of good small business financing resources
here
(6) Use your local phone book to locate wholesale suppliers who can provide you with your products.
Online Wholesale Party Supply Source
(7) Partnering with event planners can help you get new customers without having to invest a massive amount
of advertising dollars. Consider offering customer referral incentives like product discounts or referral fees.
You create a win-win situation.
Network with business people in your local area or online at websites that are used by industry
professionals.
http://www.chicagofun.com
http://www.bizbash.com
(8) Business cards are another low-cost way to get your name "out there".
You can create your own business cards online that look professional and are custom-designed for your
business.
click here
Whether you decide to offer a product or a service, you’ll want to take a look at these complete how-to kits
to guide you through the entire start-up process.
Service
Product
They’ll save you money in your start-up costs, plus there is no risk – they come with a 60-day money-back
guarantee.
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NEW! How to Create and Make Money with Your Own Ezine
click here
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How to Follow-Through with Goals that You Set
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Goal-setting is an important part of making your dreams come true. However, following through with the goals
that you have set is essential.
MyGoals.com has created Pre-Made Goal Plans that can show you how to actually achieve those goals that you
have set.
Details
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Bargain Advertising Can Save You Money and Get You Lots of Exposure:
Classified Advertising Directory
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Find Fee Classifieds, Free Classifieds and Directories here you can gain lots of exposure for your business.
Updated often.
NOTE: The low-cost fee-based ads and directory listings have produced the best results for us. Free
Classifieds don’t seem to be worth the time.
Mother of All Classified Links
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Businesss of the Month
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Business Tool of the Month
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For more information on quality home businesses and effective marketing techniques, click here
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