Home Business Center Newsletter May
2002
> Answers to Subscriber Questions
• Why Incorporate Your Business?
• Best Prospecting Letters
• Event Planning Business Basics
• Facts About Import-Export Business
• How to Get Repeat Customers
• Improve Your Direct Mail Results
> Business of the Month & Business Tool of the Month
> Advertising with HomeBusinessCenter.com
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We welcome your ideas and suggestions.
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Why Incorporate Your Business?
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What are the differences between a sole proprietorship and a corporation? Or a limited liability company and
a partnership? What’s best for YOU?
Visit the web page below to see comparisons and benefits of each and find out how to save money if you
decide to incorporate your business.
click here
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Prospecting Letters:
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I have used a letter-writing program over and over again to help me with sales letters, autoresponders –
even website text.
I know that when I send out a sales letter, it’s the first impression I make on a prospect, and it can be
the last. I don’t want to chance it, so I use something that I know will work the first time.
If you want a successful sales letter template that you can use to whip your sales letters out fast, this is
what has worked for me:
click here
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Event Planning Business Basics
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Here’s an excellent 7-page guide shows you:
1. How to find your target market
2. What your Start-up costs will be
3. Day-to-day operations
4. How to handle income and billing
5. Marketing techniques and more
click here
Will your event planning business include planning meetings? This web page is a handy resource for getting
advice from experts.
click here
Complete Business Plan for Event
Planners
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Import-Export Business Facts
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If you want to start an import-export business, you’ll want to learn important industry facts and what
you’ll need to have before you get started Take a look at this informative guide:
click here
The California Chamber of Commerce has a new easy-to-navigate Web site designed specifically for
entrepreneurs who want to do business internationally.
click here
Complete Business Plan for the Import-Export Business:
click here
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How to Get Repeat Customers: Build Trust
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Building Trust For Lifetime Success
Courtesy of: Randy Lever
Trust.
One word.
One very powerful word that can increase both first time and repeat sales to an unlimited degree.
Trust.
What is it? Why is it so important?
How do you get it?
Confidence in you from your customers, builds relationships and as a result, more sales, and through
excellent customer service.
That's the short and sweet of it.
Now, how about a little more meat to it.
What is trust and why is it so important?
Definition: confidence in a person or thing because of the qualities one perceives or seems to perceive in
him or it. (Webster's)
The confidence that any visitor or potential customer has about your business, service or product is the
foundation of present and future success.
Before any potential customer even enters your site for the first time, there's this underlying feeling of
distrust. It's automatic.
Either they're new to the Internet, received a poor product or service from a competitor or have already
been scammed a few times.
Your first contact is either in some ad you placed in an ezine, classified, message board, banner, search
engine description or some other form of advertising. Was it full of hype or were you honest in what your
product or service delivers?
Once that customer enters your site and they don't see what was stated in your ad...........
goodbye, you just lost a sale and probably a lifetime customer.
If you can't be honest in your ad, then you're probably not going to be with your product or service. So,
why should that visitor stick around only to be disappointed or scammed again? Would you?
Do you know what happens when that visitor leaves your site? They email an ezine editor, friend, or leave a
nasty little post on a message board about their not so wonderful experience with you, and you're credibility
is gone.
How do you build that trust?
Believe it or not, it's not that hard. It does take effort and it's an ongoing process, not something you do
once and forget about it.
Be Honest.
The importance of building trust really shows through here. Honesty should be at the front of your mind when
you write up your ads and web site copy. Especially when that advertisement includes something free.
Don't use free just to get visitors, your trust and credibility takes a hard nose dive when the "freebie" is
junk.
Only write exactly what your product or service delivers and leave the hype and exaggeration out.
Don't Hype
I always skip over the ads that actually promise truckloads of money with little or no effort. Come on.
BIG BOLD HEADLINES are a sure sign of hype to nth degree. Promises that are impossible, like the truckloads
of cash, are always a big giveaway. If your product doesn't have it or do it, then don't promise it.
Follow Up
If you've done everything right so far and you are making sales, don't forget about the customer. Follow up
with a thank you letter. Add a special bonus that they didn't know about.
Ask them if they like your product or service. Ask if there is anything else you can help them with.
Bottom line is, build a relationship without trying to always sell them something. Talk to them, not at them
or down to them. Be their friend and actually help them out when they need it, if you can.
Use Testimonials on your site.
When you followed up with your customers and asked if they liked your product, then ask if you can use their
comments on your site. Of course, you'll also include their name, email and website address.
Testimonials build enormous instant credibility. If a visitor to your site sees that there are already
satisfied customers, then you deliver what you say you will and you've kept in touch with that customer.
Plus the name and email also keeps the visitor comfortable as they know that they can get in touch with that
person to verify what they had to say was, in fact, true.
As you can see, building trust isn't all that hard. Just be sincere. Be personable. Be available.
If you follow these few rules to help you gain trust and credibility among both your site's visitors and
your peers, then you'll gain both lifetime customers of your product and lifetime relationships with some
really good people.
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About The Author Randy Lever is the owner of the "Complete Internet Marketing Package", Marketing Profit.
Learn the ins and outs of a successful ad campaign. http://www.glimmersmarketing.com/marketingprofit
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Improve Your Direct Mail Results
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Below is an excellent article I found on how a simple creative change in your direct mail marketing strategy
can really boost your sales results.
How to use coupons in your direct mail plan to increase your sales:
click
here
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Business of the Month
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Business Tool of the Month
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For more information on quality home businesses and effective marketing techniques, click here
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