How to Get Your First Massage Clients 1-2-3
How to Find Your First Massage Clients
Courtesy of Amy Roberts, Professional Massage Therapist and Massage Business Coach
For the past several months, you've been working very hard to get to where you are today. After hours of
classes and exams, you're now a certified massage therapist and you're eager to get busy rubbing backs and
making some money! But, how are you, as a massage therapist straight out of school going to get your first
There are all sorts of methods that the new massage therapist can begin building his or her clientele. Many
would assume that their first stop should be a printer where they have oodles of business cards printed up.
This is a great move to make, but you can't round up clients simply through business cards. Nobody knows who
you are or what you offer, so your business cards aren't going to scrounge up a whole lot of clients for you.
They will be good, however, for handing out to clients so that they can keep your name, number and pass that
information along to their friends and family.
As a new massage therapist, the one urge you will want to resist is doing massages for free or discounted.
People equate the cost of a massage with the quality of a massage, so you don't want to discount your own
abilities now. What you can do is get a small handful of friends and family to get massages from you and then
get them to spread your services via word of mouth. Word of mouth advertising is one of the key methods that
new massage therapists gain their clientele.
It's also important right now to create a target market. If you're more interested in doing baby or
pre-natal massage, then you want to advertise yourself in those areas. One method to do this is to simply
create flyers or brochures and visit a few OB/GYN or pediatrician offices for instance. Ask if you can leave
some information and your business cards there.
If you're target market is women or men in a certain age group, find out where they're like to hangout in
your community and post your information in those locations. You could even set up a massage chair and give ten minute
neck massages at a nail and hair salon for an affordable rate to begin building your presence in the
community. Of course, you need to talk to management before you set up shop!
As you can see, there are several ways you can get creative and begin marketing yourself, even if you have
no prior business experience and even if you're straight out of school. Plus, these methods aren't going to
cost you a whole lot of money.
Pick up Amy Roberts' Free Massage Therapy Business eBook for more information on attracting massage
See also: Steps to Starting a Massage Business