Mobile Marketing 1-2-3
Getting Started with Mobile Marketing
It's hard to deny current mobile marketing trends. Mobile advertising is growing in popularity for both
online businesses and offline companies. In fact, many people who surf the web do so exclusively from a mobile
device - not a desktop computer.
Therefore, it makes sense to incorporate mobile phone advertising into your existing business promotion
strategy - or even set up mobile marketing campaigns exclusively.
If you own a brick-and-mortar business, online advertising can work for you - but ideally you want to
attract customer into your store. With so much focus on the internet, marketing can be challenging for off-line
business, but mobile devices are changing things up a bit.
The number of cell phones, smart phones, ipads, netbooks, etc. are growing in number. Consumers not only use
their mobile devices to make phone calls, play games and complete work assignments. People are also using their
phones to locate products and services, comparison shop and find restaurants, events and more.
Not only online businesses - but brick-and-mortar companies are learning that many times, the best way to
reach potential customers is through their mobile devices. Here are a few mobile advertising companies and
marketing tools that are helping businesses succeed and thrive.
- Mobile Text Advertising
Advanced Telecom Services (www.84444.com) offers automated mobile text marketing services
where the texting does the work for you. You can do a text broadcast to several opt-in recipients, offer
text coupons, hold contests, use interactive text messaging and more. Texting can be a easy way to quickly
reach your prospects, get their attention and get them to take action.
- Mobile Banner Creator
(free)
When advertising on mobile phones, you're working with a limited display area and short attention spans.
You must grab the viewer's attention in seconds - with impressive, high-quality ad designs and graphics.
You don't have to be a professional designers or pay a lot of money to hire one - create impressive
mobile ad banners yourself. And with the Mobile Banner Creator, you can create your own
professional banners for free - in minutes.
 Mobile Marketing
Profits
Kim Duschinski is a mobile marketing expert and has developed an information-rich website providing mobile
marketing tools, advice and a complete Mobile Marketing
Success System that you can use to run your own mobile marketing campaign yourself without
having to hire an expensive ad agency.
- Shopkick
This company has developed an app that shoppers can download to their phones. Through this app,
participating stores and businesses can offer incentives to shoppers for visiting their brick-and-mortar
locations. With Shopkick's mobile marketing system, businesses can attract new customers and repeat buyers
at the same time. Shoppers accumulate points, with which they can trade in for products and services of
their choice.
- GoMobi
Interested in mobile phone marketing? These guys help small businesses put their websites
on mobile devices. A mobile website differs from a traditional website in that it is designed to load fast
and give the viewer the information he or she wants in the small display area available. They offer cool
features that make navigation easy for visitors, like "Call Us" and "Find Us" - plus they offer tools where
customers can make reservations or get coupons right from the site.
- AdMob
This is the ad network for mobile phones. Now owned by Google, some consider this "Google Mobile
Ads". If you want to get display ads in front of your prospects’ eyes on a mobile phone, Mobile
ads through AdMob can help you not only get in front of your target market - but also engage your audience
in a way to get them to act.
The main focus of the Mobile Marketing
Association is to promote, educate, measure, guide and protect the mobile marketing industry. MMA members
range from mobile advertisers to mobile device manufacturers and wireless operators to software and
services providers.
Benefits of membership include networking and gaining knowledge through other industry professionals, access
to field research and the ability to influence developments in the mobile marketing industry. See also:
How to start your
own Mobile Marketing Business
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