How Important is Link Popularity?
A big part of online success for small business websites is getting found in the search engines. However,
simply submitting your website to Google, Yahoo or Bing will not do the trick.
You have to provide quality information or a quality service to your website visitors, and a good sign that
you are doing this is through other people's endorsements. So how to the search engines figure this out?
Through inbound links, or link popularity.
Generally websites that have inbound link popularity (links pointing to them from other websites) are
of high quality and people like them. In essence, these inbound links translate to other people endorsing,
recommending or referring people to these websites.
Therefore, if you want to successfully compete in the search engines, you want to obtain quality inbound
links. Note I said "quality". Search engines pay more attention when reputable, trusted and well-known websites
link to others. These are quality sites.
The catch is that building links on your own can be vary time-consuming and often is a very inefficient use
of time. The flip side is that hiring a company to manage a ink building campaign for you can get expensive,
and the price is usually out-of-range for many small business owners.
The middle point is using a software program that will enable you to get links and run a link-building
campaign on your own. It still takes time, but software lets you complete the task much faster. It also enables
you to easily find locations for high-quality links that you might not otherwise find on your own.
How link building compares to other forms of advertising is that it is long-term. Links can last years,
where advertisement lasts a month or maybe a year. Although less work, you are constantly paying for
advertisements, whereas links require more effort up-front but virtually no work in the long run.
The marketing strategy you choose for your business
really depends on your market, your business and how much time you have to invest. Some link building
software programs offer a free trial period so that you can test drive the program to see if you like it
before you commit to buying.
If you plan on being in business for the long-term, it's smart to compare all of your options. Link
popularity is a good strategy to use with any online marketing campaign, and you can create as many or as few
links as you choose.
Link
Popularity Software Tools
