5 Lawn Care Business Marketing Ideas Under $50
1. Get Free Lawn Care Business Cards
You can design your own business cards online and have them printed for free using
Vistaprint. They charge about $10 for shipping and handling, but you get 250
professional business cards for free.
When given to the right people, 250 business cards can get you more clients than a $500 ad, so that $10 can
turn out to be a very lucrative investment. By "right people" I mean those who know, like and trust you or
people who have asked about your lawn care services. People who know you can include friends, neighbors, local
business owners or members of a group or club you are part of. These people may not need your services, but
they can be an excellent source for referrals.
If you plan on distributing business cards to people who don't know you (for example leaving them in
mailboxes), make sure you include a special discount (like a free service or one-time 50% discount for new
customers). Explain what makes you different than other lawn care services - give customers a reason to call
you.
See also: Free Sales Letter for Landscapers
2. List Your Lawn Care Business on Local Online
Directories:
Many people don't even use the yellow pages anymore to find local products and services. Local online
directories place your company in high-traffic online locations where people look for local businesses - for
example: Google Local, Yelp and Super Pages. You can add
your company listing for free, and you can also obtain valuable customer reviews through the sites.
3. Set Up a Lawn Care Website Under $50/year and Get a Free
Logo:
These days, websites are essential for small businesses. However, they don't have to be expensive and
complicated to create. You can create your own site for cheap using lawn care business website
templates and essentially create an online brochure.
This way, prospects can find out more about you, your company and your services without you having to print
and deliver brochures. Make sure you include your website address on your business cards and your online
directory listings so people know where to find you.
See also: Design Lawn Care Logos for Free
4. Design a Yard Sign and Get a Free Car Door Magnet
SignsBannersDecals.com is
a great online tool that lets you design your own yard signs (and lots of other business signs as well). Many
times, you can use these small portable signs to advertise your business while you are working. People who
drive by can see the quality of your work, and the phone number or website address on your sign can give them
an easy way to contact you.
You can use a car magnet to advertise your business while you are traveling between jobs. Although this may
not bring in lots of customers right away, it helps advertise who you are in the local community.
See: free car door custom
magnet
5. Get Free Publicity for Your Lawn Care Company
Submit a press release to your local paper. This can be as simple as a one-page letter about a special deal
you are offering to customers - or an interesting news story that talks about the background of your company or
how you are involved in the community.
The bottom line is that you want to make your news story interesting enough so that publications will print
it and readers will want to read it. Include a photo or you, your business or your team working on a project.
You can find press release samples here: How to Write a Press Release.
More Lawn Care Business Marketing Ideas
Most lawn care business owners agree, the hardest part of owning your company can be finding new
customers. Make it easier on yourself - find out from Expert Steve Low what marketing works for
landscaping businesses.
rated by entrepreneurs
Steve gives you tons of strategies "how-to" style. You don't have to do everything - choose a technique that
you want to use and put it to work for you.
Strategies include buying lawn care customers, clubs and organizations, coupons and gift cards,
co-marketing, door hangers, going door to door, flyers, internet marketing, customer letters, direct mailing,
newsletters, newspaper ad, phone book advertising, phones and telemarketing, postcards, referrals, sports,
testimonials, trade shows, truck and trailer advertising, word of mouth and more...
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