How to Find Affiliates to Sell for You 1 - 2 - 3

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Select Your Marketing Strategy

1. Pay-per-Click
   Benefit: cheap - pay pennies per click
2. Pay-per-Lead
   Benefit: higher quality leads for contacting the customer yourself and making your own sales
3. Pay-per-Sale
   Benefit: affiliates and your website make the sales for you

Decide on Your Compensation Plan

The higher payout you give to your affiliates, the more "workers" you will attract. This can mean more and faster sales for you. However, you want to keep enough money to cover your costs and give you a worthwhile profit.

On a pay-per-sale, many affiliates look for a 20-30% payout or higher, or they will not promote your product. And while you can offer pennies on pay-per-click, it may be better for your business to pay a little more for per-per-lead to get higher-quality prospects that you can contact.

If you have a product that sells easily though your website, pay-per-sale may be the best option for you. On the other hand, if you have a difficult product to sell and want qualified leads so that you can make sale yourself, pay-per-lead will work better for you.

You can also offer special contests and bonuses to your affiliates to spur sales. You can also offer higher commissions to better performers. You may want to start with a simple plan and then make adjustments to it as you see your program develop.

Advertise to Potential Affiliates

Affiliate programs are quickly becoming a dream come true for many business owners who don’t like to "sell".

Third-party Affiliate Networks like Commission Junction and LinkShare provide widespread publicity. Thus, business owners don’t have to sell their products OR find the Affiliates to sell them – these Affiliate Networks do all the work for them.

However, the downside of working with Commission Junction or LinkShare is that they are expensive.

Commission Junction | Linkshare

We’ve found two ideal solutions: Affiliate Networks that can get you prime publicity at a fraction of the cost. There are fewer requirements and restrictions and more freedom for your business.

• Pay Dot Com
  Sell your products through their convenient online marketplace and get paid instantly through PayPal or StormPay.
• ShareASale Affiliate Network

  In addition to saving money and paying for advertising only when a sale is made, you get these other great benefits:

  - No monthly commission requirements
  - Free check processing for your affiliates
  - Affiliates are pre-screened for you
  - Professionally-designed banners (optional)
  - Real-time tracking on your sales
  - Read more

10 Tips To Help You Create Your Own Money Making Affiliate Program

1. View your affiliate program as a partnership between you and your affiliates, and make it your priority to develop good relationships between you and your affiliate sales force.
   
   
2. Answer any questions your visitors or affiliates have about your affiliate program in a fast and friendly manner.
   
   

   Remember that nothing will turn your affiliates or visitors off of your affiliate program faster than an unanswered email. Your affiliates must know that you take them and the effort they make to promote your business seriously.

3. Track all of your affiliates' sales accurately and fairly.
   
   

   Your affiliates should be able to earn commissions on their referrals even if their referral comes back months, or even a year later and makes a purchase.

4. Save time and money by making your affiliate program, like your business, as automated as possible.
   
   

   Your affiliate program software should allow you to automatically notify your affiliates by email whenever they've made a sale, referred a new affiliate if your affiliate program is two-tier, as well as show your affiliates how many hits, sales, and commissions they've generated in real time.

5. Attract more affiliates by paying a high commission, offering a two-tier commission structure, paying commissions on repeat customers, or by giving your affiliates the opportunity to earn residual commissions if you provide a service that is paid for on a subscription basis.
   
   
6. Give your affiliates plenty of resources that they can use to promote your products.
   
   

   This could include your own marketing courses that your affiliates can give away to their visitors or subscribers, ad copy that you've found has produced sales for you, ebooks that they can rebrand with their affiliate URL, or sample recommendations of your products.

7. Publish a newsletter for your affiliates that gives them tips on how to best promote your products, tells them of any sales or promotions you have running, and that reminds them of the resources you've provided for them to promote your products.
   
   
8. Increase your top affiliates productivity by paying them a higher commission for their referrals based on their performance, and by giving them special recognition on your site or in your affiliate newsletter.
   
   

   Giving your affiliates special recognition in your newsletter can also serve to teach your newer affiliates how to successfully promote your products, as well as show them by example that the tools you've given them do work effectively.

9. If you write articles, let your affiliates publish them in their ezines or on their websites with their affiliate URL in your resource box.
   
   

   This can be an excellent way for your affiliates to earn commissions promoting your products through your resource box while also further building up credibility for you and your business.

10. To increase the number of affiliates that consistently use your articles to promote your products, create a mailing list (in addition to your affiliate newsletter) that your affiliates can subscribe to that tells them when you've written new articles that they can use to promote your services.

About The Author © 2003 by writer, Ken Hill. Integrate your entire e-commerce web site using an amazing all-in-one solution. Includes affiliate program software, mailing list manager, unlimited autoresponders, newbie friendly shopping cart and much more! Discover total e-business automation now at: http://www.scstats.com/r.cfm?i=5029