How to Find Affiliates to Sell for You 1 - 2 - 3

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Select Your Marketing Strategy

1. Pay-per-Click
   Benefit: cheap - pay pennies per click
2. Pay-per-Lead
   Benefit: higher quality leads for contacting the customer yourself and making your own sales
3. Pay-per-Sale
   Benefit: affiliates and your website make the sales for you

Decide on Your Compensation Plan

The higher payout you give to your affiliates, the more "workers" you will attract. This can mean more and faster sales for you. However, you want to keep enough money to cover your costs and give you a worthwhile profit.

On a pay-per-sale, many affiliates look for a 20-30% payout or higher, or they will not promote your product. And while you can offer pennies on pay-per-click, it may be better for your business to pay a little more for per-per-lead to get higher-quality prospects that you can contact.

If you have a product that sells easily though your website, pay-per-sale may be the best option for you. On the other hand, if you have a difficult product to sell and want qualified leads so that you can make sale yourself, pay-per-lead will work better for you.

You can also offer special contests and bonuses to your affiliates to spur sales. You can also offer higher commissions to better performers. You may want to start with a simple plan and then make adjustments to it as you see your program develop.

Advertise to Potential Affiliates

Affiliate programs are quickly becoming a dream come true for many business owners who don’t like to "sell".

Third-party Affiliate Networks like Commission Junction and LinkShare provide widespread publicity. Thus, business owners don’t have to sell their products OR find the Affiliates to sell them – these Affiliate Networks do all the work for them.

However, the downside of working with Commission Junction or LinkShare is that they are expensive.

Commission Junction | Linkshare

We’ve found two ideal solutions: Affiliate Networks that can get you prime publicity at a fraction of the cost. There are fewer requirements and restrictions and more freedom for your business.

• Pay Dot Com
  Sell your products through their convenient online marketplace and get paid instantly through PayPal or StormPay.
• ShareASale Affiliate Network

  In addition to saving money and paying for advertising only when a sale is made, you get these other great benefits:

  - No monthly commission requirements
  - Free check processing for your affiliates
  - Affiliates are pre-screened for you
  - Professionally-designed banners (optional)
  - Real-time tracking on your sales
  - Read more