Lead Generation: How to Generate Leads 1-2-3

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How to Generate Leads

You don't have to have a lot of money, time or experience to attract quality traffic to your website. The secret is to use automated marketing tools to bring people to your site on a consistent basis, where your website can then turn them into quality leads.

The quality of leads that you use is much more important that the quantity. There are plenty of people out there just surfing the web not buying anything. You want active shoppers who are ready to make a decision and buy.

Generating the leads that are high-quality will produce more sales - low quality leads end up being a waste of time, which also is a big waste of money.

1. Generate Leads Through Free Publicity You can save yourself money by writing a brief press release or "letter" to your local paper announcing the grand opening of your new business - or (if your business is not new) an event that you're holding.

   Hold a contest or drawing with a prize that your target market would want - for example, a free product or service that your business offers, or gift card to use at your business. Make it a unique or big enough prize that it gets people's attention, and that your local paper will want to write a story about it. Make the contest or drawing very easy to enter, so that you can generate lots of leads.

   Your press release can be short and simple, and you can find press release samples you can follow on this page: How to Get Free Press

2. Generate Leads Through Your Website
   If you have a website, you can generate leads for free through your website. No email list? No problem. You can offer a free report, newsletter, consultation or gift to entice people to give you their names and contact information - and you're on your way to generating a highly-qualified lead list. This task is easier than you may think. Email marketing companies like ConstantContact will help you build a customer list with their customizable website sign-up form.

   They also give you email templates you can use to design professional emails. Their program delivers emails for you, and they include real-time reporting. You can try their service free for 60 days, no credit card is required. Find out more: ConstantContact 60-day free trial.

   See Also: Free eBook on how to write emails that sell

3. Generate Leads with Free Social Media Tools
   Social media is not just a new trend, it's quickly becoming a standard way of communicating - and marketing. And social media is a great way to build lists and generate leads for your business.

   With social media, however, you don't want to act like one giant sales pitch. Be yourself, be real, and communicate like you would with friends and family. You can talk about what you do for your business, but also share ideas and tips that would help your target market with what they're doing (ideas and tips that aren't about your business).

   Share your knowledge and your personality when you conduct business, and you can win your customer's respect and trust. On your social media page, you can add links to your business website or blog, so that when people get to know you better, they can click through to your site and shop at their convenience and without pressure.

   Want to start using social media sites for free? Before signing up, take a look around each to site to see how it all works and what people are talking about. This can help you get started.

   • Twitter.com
   • Facebook
   • Bebo
   • Faves.com
   • LiveJournal
   
   
4. Oh yes. You can have somebody do all the work for you. You can buy qualified leads instead of generating them yourself. Seriously consider shopping lead prices and services, and I suggest you do the same. When buying leads, you can use a third party like Resource Nation to contact several different quality lead sources to give you quotes - and you decide which offer best meets your needs. It's a great way to shop the market without wasting time.

T I P : Get Free Price Quotes on Lead Generation Services Describe what you need, we'll match you to qualified vendors, and you can compare different lead generation services at competitive prices to get the best deal! Try it Free

Generate Leads with eBooks

How to Generate Leads with eBooks
Create your own e-book to use as a marketing tool that can act as a "salesperson" for you, offering valuable information to your prospects - while building a professional, reputable first impression for your business.

With a little bit of thought, time and effort, you can build a simple viral marketing tool that can help grow your busines for years to come. Click here >> Generate Leads with eBooks