How to Start a Public Relations Business 1-2-3
What Does a PR Consultant Do?
A public relations specialist or consultant communicates with the public on behalf of other companies or
organizations. Known for writing press releases, PR specialists also coordinate events.
Although there are no education requirements to get started as a PR consultant, you need to be knowledgeable
in the areas of journalism and advertising. Since you'll be working with the public, you'll need to be able to
communicate well, think creatively, have self confidence and be self-motivated.
To start your own public relations firm, you will need to get trained in the field of public relations,
media and marketing. You can enroll in a course at your local college or you can complete PR training courses
from home - entirely on the web.
Public Relations Training - What Do You Need to Know?
- Completing Jobs: To complete jobs for clients, PR Specialists need to be able to
quickly write and communicate effectively through email, memos, letters, reports, proposals, news releases,
broadcasts, ad copy, speeches, newsletters, brochures, magazines and annual reports.
- Working with the Public: PR Consultants also must be knowledgable in crisis
communications, conflict management, public opinion and corporate public relations.
- Starting a Business: Working for yourself is entirely different than being employed
for another company. If you want to launch your own PR firm, you need to know public relations AND how to
run a business.
If you feel unsure in any of these areas, consider getting training. You can train online at home through
accredited schools for a fraction of the cost of a traditional classroom education.
What Equipment is Needed to Start a PR Firm?
At a minimum, you'll need a computer and internet connection. It's also a good idea to get a separate
business phone line - it's inexpensive (Were you aware that you can use an 800# for as low as $2/month?). It's not professional to have
customers calling you on your home phone.
For your business bookkeeping, you can hire a professional or you can do it yourself with affordable
accounting software like Quickbooks Pro or Quickbooks Simple Start.
Setting Up Your PR Business
If you have a name for your business, register the name with your county clerk. You will need a business license, even if you work from home. All you do is walk into city
hall and apply (you may even be able to apply online at your city's website, depending on where you
After you have a business name and license, you can open a business bank account, so you keep your personal and business
finances organized and separate. Being able to accept credit cards from customers can
greatly increase your revenue, as many consumers prefer to pay this way. Getting a merchant account or online payment processing system can be very inexpensive -
and even free.
Create a website (you do this for free) to advertise your PR services. Include
company background information, the services you provide and most importantly, the benefits that customers
receive by doing business with you. Use your company logo to instantly make your website look more
No logo? Design a logo online. With technology these days, you can design a really
professional logo yourself without paying the high price. It doesn't take that long, and you don't need any
graphic design experience. In addition, you can take full advantage of it by using it on brochures,
business cards and numerous business materials like invoices.
Start Your Own Public Relations Company
Find out how to start a public relations firm with help from PR Professional Lynne Bliss. Lynne has over
10 years experience in public relations and already owns her own successful PR agency. Cut your
start-up time in half, save money in start-up costs and avoid many of the common mistakes that new business
What you get:
- How to start a public relations business with little or no money.
- Pricing your public relations services, setting up a cost-effective office &
how to maximize your profits.
- Identifying prospective clients, creating an impressive portfolio & developing a marketing plan to
get the best results.
- Discover different types of organizations you can work with: corporations, non-profits, government,
education & information on telecommuting, How to prepare a proposal (sample included).
Become a Public Relations Consultant
Marketing Your PR Business
Announce that you're starting a public relations company by handing out your newly-designed brochures and
business cards to friends and business people you know. Give a first-time customer discount so that people are
encouraged to test-drive your service or refer it to others. Become a member of professional groups like
PRSA, local associations like the Chamber
of Commerce and social networking websites like LinkedIn.
List your firm in the yellow pages and other local online directories for increased exposure.
Also, a great way to let the public know about your PR firm and demonstrate your skills is to write press
releases for local charity organizations and help plan and promote fundraisers in your community. People
appreciate you for your goodwill and see the benefits you provide first-hand. You're likely to get new clients
and referrals as a results of your generosity.
Finding Public Relations Jobs & Customers
Whether you want to find customers or do freelance work as an independent contractor, online job sites can
be a good way to find work and clients.
Why? Some companies looking to hire may be open to outsource to an independent contractor
because they don't have to incur hiring fees. You can also set up a partnership where you pay them a referral
fee for any customers they send you. You can also find freelance public relations jobs online here:
Freelance Job Sites.
Set up a simple website for under $50/year to advertise your public relations
services. Help people find you in the search engines: get listed in 20 search
engines for free or in 300 search engines for $4.
Local Search is becoming more and more
popular. People are many times using online search instead of the traditional yellow pages to find local
businesses. Local Search sources that are affordable and receive substantial traffic include: Google Local,
Yelp, Super Pages and Insider Pages.