How to Become a
Public Relations Consultant
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How to Become a Public Relations Consultant Learn how to start your own publication relations business with help from PR Professional Lynne Bliss. Lynne has over 10 years experience in public relations and already owns her own successful PR agency. Imagine the perfect person to learn from - she can show you inside tips and expert advice that you can't find anywhere else. See what you get >> How to start a public relations business with little or no money Pricing your public relations services, setting up a cost-effective office & how to maximize your profits Identifying prospective clients, creating an impressive portfolio & developing a marketing plan to get the best results Discover different types of organizations you can work with: corporations, non-profits, government, education & information on telecommuting, How to prepare a proposal (sample included) Download now >> Become a Public Relations Consultant | Free Sample Public Relations Consultants: How to Find Clients If you're thinking of setting up as a freelance PR consultant, the most vital thing you're going to need is clients! In this article I'll explain the best way to go about getting them. In fact, finding clients who can benefit from your services as a public relations consultant is not a difficult task. The whole process of attracting clients can be summarized as follows... 1. Write a 'master' letter which outlines the service you are offering. Point out to the reader how effective a public relations consultant can be in raising the profile of an individual, a company or a specific range of products and services. 2. Create a list of companies, individuals or organizations which you think would benefit most from having you as their PR consultant. You will probably find that your personal interests attract you to certain types of clients. For example, if you are an avid computer games player, you might want to approach computer games developers. Or, if you love music then you may prefer to approach up-and-coming musicians, bands, and so on. 3. Now send a copy of your master letter to each potential client on your list. Of course, you should amend each letter to be directly relevant to the client concerned, but the majority of the text will be the same in all cases, hence the creation of the master letter in the first place (to save you getting a nasty case of RSI typing the same things over and over again!). All you can do now is wait for the phone to ring. In the meantime, create another list of potential clients and repeat the whole process. Remember, success comes to those who try, try and try again. If your first mailing isn't successful, don't quit. Just target more potential clients and keep on going until you succeed. Of course, there is one more way of attracting clients in your locality, and that is...write a press release! Write a piece about how effective PR consultants can be for raising the public profiles of local businesses and individuals. Tell the readers how PR consultants have helped other companies and individuals to become more successful. Then tell them (in the third person, of course) how you have just launched a PR consultancy business which is currently accepting new clients. Finally, complete the piece by including your contact details. Once you have done this you can send the press release to all of your local newspapers. If your release does its job, details of your service will soon be in print for all to see, and it shouldn't be long before your second client (you were your own first client, don't forget!) gets in touch. You can make very good money as a self-employed public relations consultant. Maple Academy (UK) runs a highly successful public relations course for anyone hoping to set up in this field. For full details, see http://www.mapleacademy.com Public Relations Business Resources: Get a Business License Free Business Cards Small Business Loans Design Your Own Logo $25 Credit to Advertise on Yahoo Business Accounting Software Easy Payroll Online 300 Ready-to-Use Business Forms for $29 Essential Agreements & Contracts 800 Phone Numbers Find Local Customers Online Accept Credit Cards Free Business Insurance Quotes How to Set Up a Website How to Attract More Customers to Your PR Business If you can't find customers to buy your PR services, your business will never survive. The good news is that finding new clients doesn't have to be hard: simply use the techniques that the experts have learned. Small Business Marketing Expert David Frey has been around for as long as I can remember. He has helped thousands of small business owners find new clients (including myself). He gives you all the information you need to find customers, get the to buy more and to keep the coming back to purchase from you again and again. You don't have to buy lots of books, pay for expensive courses or seminars or even hire a costly rep to promote your company. David Frey makes it easy and affordable (and even fun) to find the customers yourself. I highly recommend his website to any small business owner starting out. Visit Mr Frey's website and get a free marketing newsletter >> Small Business Marketing Strategies T I P : "How Do I Write a Proposal?" Use Professional Proposal Kits to create proposals, contracts and estimates. Proposal Kits make your work easier - plus they protect your business, can get you more clients and create more accurate quotes for you.