How to Start a Pet Salon of Pet Spa
Pet Spas, Luxury Pet Grooming Businesses or Mobile Pet Salons are all part of a growing niche market in the
You can open a full-service operation or keep your pet salon business small, so there are lots of different
options for virtually any business budget.
First decide whether you want to work in a retail space, own a mobile grooming business or operate your
business from home. Next, choose which services you want to offer - and think about what other local groomers
don't yet sell.Steps to Starting a Pet Grooming Business:
1. Write up a basic business plan. This will help you figure out
whether or not you have a profitable business idea, how much it will cost to get started and the steps
you need to take to reach your income goals. You can also use the Start-Up
2. You'll then need to choose a business name and register it with your county clerk. Next, get a business license from your local city or county office. Make sure
that you check local zoning laws if
you plan to operate your business from home. If you need help finding a retail storefront, there's a
free online tool you can
3. Develop a system to keep your business finances organized and easy
to track. This can be done simply by (1) opening a business bank
account (2) hiring a bookkeeper or getting business accounting
software like Quickbooks Pro and (3) setting up a merchant
account to accepting credit cards from clients.
4. Meet with an insurance agent to find out what insurance you need or
may want. You can also use insurance network websites to get business insurance quotes for free.
5. Stock up on pet grooming supplies and equipment, including grooming tables, tubs, crates, grooming
arms, dryers, shears, brushes, clippers, nail care tools, organizers, shampoos and rinses (including
medicated, all-natural, flea and tick and color enhancing) plus aprons and gloves for staff.
6. Purchase office supplies, including a pet care agreement form and other business
documents like invoices, business letters, contracts, etc..
7. Set up a website. Websites are a very inexpensive marketing tool
because the can do so many things. First, you use them to display photos of your groomed "clients". Show
off photos of your salon and provide a map with your business hours. Offer coupons that customer can
download right from their computer and collect email addresses from interested prospects who want to hear
more about upcoming sales and events. You can save money by creating your own
website with simple online design programs.
Marketing Your Pet Salon Business
A creative way to connect with pet owners directly is through a Meetup Group. There are Meetup groups
specifically for pet owners (ie dog play groups, dog walking groups, small breed dog groups, etc..) and if
there is one or more in your area, you can use them to grow your business in a couple of different ways.
First, you can offer perks to a local group, like a store discount to all members. This helps you get
new clients, but you also help the groups attract new members. Second, you can contact the group organizer
to see if they would be interested in participating in a free event hosted by you, such as a workshop on
grooming or pet care tips that they can use at home.
Pet owners generally know other pet owners. Here's a way that you can get even more clients. Once you start
collecting customers through the Meetup group, give them something like a special 2-for-1 coupon where they can
get two services for the price of one when they bring a friend. This way, you can introduce your business
through a trusted referral. Genius!
Business Start-Up Guide:
Jay Scruggs, Eddie Jacoby and Sue Zecco
are all professional pet groomers and business owners who share their specialized knowledge in the Become
a Pet Spa Owner start-up guide. You'd be hard-pressed to find this information elsewhere, and this
information will set your business steps ahead of other pet spas and salons.See what you get:
- Start-up costs, licensing requirements and benefits to partnering with
another existing pet business.
- Necessary equipment and supplies, interior decoration tips and ways to cut operation costs to save
- How to set prices, schedule appointments and develop promotional materials that will win you new
Start Your Own Pet Spa or Salon
Pet Business Resources:
World Pet Association
The WPA brings the pet world together, so quality interaction and education between and among product suppliers
and pet owners can create healthier, happier pets and a healthier, more productive pet industry..
Pet Care Services Association
The Pet Care Services Association is a non-profit trade association for nearly 3000 pet care service businesses
in the United States and around the world.