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How to Start a Makeup Line

Design Your Own Makeup Line:

Even with 1000's of makeup products on the market today, there are still business opportunities available in the cosmetics industry.

Now more than ever, consumers are searching for specialized makeup products with unique or customized features, or contain healthy, beneficial ingredients. Entrepreneurs can succeed even if they are competing against large cosmetic corporations as long as they can successfully fill a customer need that has not yet been met.

Start by Deciding on a Niche in which to specialize and a problem that you intend to solve for those customers. Focusing on a particular target market (for example, women 40-50 years old with sun damaged skin) rather than the general public will enable to attract customers more easily.

Cosmetics Ingredients and Product Development:

MakingCosmetics is a resource for finding cosmetic bases, cosmetic making ingredients, emulsifiers, emollients, humectants, exfoliants, natural oils butters and waxes, anti-wrinkle agents, botanical extracts, perfumes, self-tanners and lots more. They offer free downloadable formulas for making cosmetics and skin care products.

Container and Packaging and Drug and Cosmetic Sales Corp sell wholesale supplies for packaging cosmetic products like bottles, jars and plastic containers. LipBalmTubes.com has packaging materials for lip balms. See also: complete list of packaging suppliers.

The US Food and Drug Administration provides information online about cosmetics regulations if you plan to manufacture your own makeup products.

Make Your Own Cosmetics :

This is a good starting point if you have never made cosmetics before. The formulas are basic and easy to follow.

There are over 90 different formula recipes for making cosmetics from foundations and tinted moisturizers to lip glosses and lipsticks.

You learn all about the different ingredients, instructions on adding pigments, sunscreens, vitamins and anti-aging ingredients.

Recipes for Color Cosmetics

See also: Business Plan for Developing a Makeup Line

Bringing Your Makeup Line to Market:

Gary Bronga started a business from his home and only $500 with which he had to figure out how to get his product into the marketplace. He has now sold millions of products through retail stores and catalogs worldwide. Over his years in business, he developed a system that obviously worked in helping sell his products through a variety of retail outlets.

Depending on the type of cosmetic products you are making, you may not need all of the information in his guide. However, several essential topics are covered, like the psychology of pricing, wholesale and retail sales, marketing through trade shows, QVC, exporting, negotiating and liability. (and it's less than $20!)

Bringing a Product to Market from Your Home


Makeup Business Resources: 

Open a Cosmetics Store

Whether you want to sell your own cosmetic line or market products manufactured by other companies, you can launch your own makeup store and benefit from recurring monthly income from repeat customers.

BBB Accredited BusinessYou can open your own brick-and-mortar establishment, sell online through a website, mail order catalogs or work from a kiosk. Decide whether you enjoy working hands-on with customers or you'd prefer working independently from home.

With Start Your Own Cosmetics Store, you get tons of tips on how to start, manage and grow your own cosmetics store. If you want a step-by-step outline to follow, this is it. You don't have to go it alone, and you don't have to enroll in an expensive school to start your own profitable cosmetics shop.

Open Your Own Cosmetics Store


Cosmetic Business Associations

Personal Care Products Council
This group is a national trade association for the cosmetic and personal care products industry, and they represent the most innovative names in beauty today.

Independent Cosmetics Manufacturers and Distributors
ICMAD is a non-profit group that offers services to innovative cosmetic companies to help them succeed in the highly cometitive cosmetic market.

Organic Consumers Association
Consumers Association (OCA) is an online and grassroots non-profit 501(c)3 public interest organization campaigning for health, justice, and sustainability. The OCA deals with crucial issues of food safety, industrial agriculture, genetic engineering, children's health, corporate accountability, Fair Trade, environmental sustainability and other key topics.

Start Making Cosmetics
2014 Home Business Start-up Checklist!

Home Business Start-up ChecklistGet the complete checklist free! Follow step-by-step ...from choosing your niche to bringing in customers.

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