How to Start a Makeup Line
Design Your Own Makeup Line:
Even with 1000's of makeup products on the market today, there are still business opportunities available in
the cosmetics industry.
Now more than ever, consumers are searching for specialized makeup products with unique or customized
features, or contain healthy, beneficial ingredients. Entrepreneurs can succeed even if they are competing
against large cosmetic corporations as long as they can successfully fill a customer need that has not yet been
Start by Deciding on a Niche in which to specialize and a problem that you intend to solve
for those customers. Focusing on a particular target market (for example, women 40-50 years old with sun
damaged skin) rather than the general public will enable to attract customers more
easily.Cosmetics Ingredients and Product Development:
MakingCosmetics is a resource for finding cosmetic
bases, cosmetic making ingredients, emulsifiers, emollients, humectants, exfoliants, natural oils butters and
waxes, anti-wrinkle agents, botanical extracts, perfumes, self-tanners and lots more. They offer free
downloadable formulas for making cosmetics and skin care products.
Container and Packaging and Drug and Cosmetic Sales Corp sell wholesale supplies for packaging cosmetic
products like bottles, jars and plastic containers. LipBalmTubes.com has packaging materials for lip balms. See
also: complete list of packaging suppliers.
The US Food and Drug Administration provides information online about cosmetics regulations if you plan to manufacture your own makeup products.
Make Your Own Cosmetics
This is a good starting point if you have never made cosmetics before. The formulas are basic and easy
There are over 90 different formula recipes for making cosmetics from foundations and tinted
moisturizers to lip glosses and lipsticks.
You learn all about the different ingredients, instructions on adding pigments, sunscreens, vitamins and
Recipes for Color
See also: Business Plan for Developing a Makeup
Bringing Your Makeup Line to Market:
Gary Bronga started a business from his home and only $500 with which he had to figure out how to get his
product into the marketplace. He has now sold millions of products through retail stores and catalogs
worldwide. Over his years in business, he developed a system that obviously
worked in helping sell his products through a variety of retail outlets.
Depending on the type of cosmetic products you are making, you may not need all of the information in his
guide. However, several essential topics are covered, like the psychology of pricing, wholesale and retail
sales, marketing through trade shows, QVC, exporting, negotiating and liability. (and it's less than $20!)
Bringing a Product to Market from Your
Makeup Business Resources:
Open a Cosmetics
Whether you want to sell your own cosmetic line or market products manufactured by other companies, you can
launch your own makeup store and benefit from recurring monthly income from repeat customers.
You can open your own brick-and-mortar establishment, sell online through a
website, mail order catalogs or work from a kiosk. Decide whether you enjoy working hands-on with
customers or you'd prefer working independently from home.
With Start Your Own Cosmetics Store, you get tons of tips
on how to start, manage and grow your own cosmetics store. If you want a step-by-step outline to follow, this
is it. You don't have to go it alone, and you don't have to enroll in an expensive school to start your own
profitable cosmetics shop.
Open Your Own Cosmetics
Cosmetic Business Associations
Personal Care Products Council
This group is a national trade association for the cosmetic and personal care products industry, and they
represent the most innovative names in beauty today.
Independent Cosmetics Manufacturers and Distributors
ICMAD is a non-profit group that offers services to innovative cosmetic companies to help them succeed in the
highly cometitive cosmetic market.
Organic Consumers Association
Start Making Cosmetics
Consumers Association (OCA) is an online and grassroots non-profit 501(c)3 public interest organization
campaigning for health, justice, and sustainability. The OCA deals with crucial issues of food safety,
industrial agriculture, genetic engineering, children's health, corporate accountability, Fair Trade,
environmental sustainability and other key topics.