How to Start an Ice Cream Truck Business 1-2-3
Ice cream trucks have existed for many years, and they still draw a crowd when they drive down a
neighborhood street. Although still a profitable business, these mobile businesses offer a variety of
opportunities in the current market.
Some ice cream trucks now offer healthier food options like frozen yogurt, or special dessert-type treats.
Some trucks may drive neighborhoods, but others can park outside an office building at lunchtime, cater an
event or near a park to draw business.
Truck owners can make "mobile" announcements to customers via email to update them on their ever-changing
location. Being mobile, ice cream trucks can be very low-overhead. An owner can start a business with one
vehicle and grow the fleet gradually and essentially double or triple business profits.
This business is ideal for people who want to work for themselves, but not in the standard office
environment. They must enjoy being around people, particularly children, and patience is a valuable asset.
Operating a mobile ice cream truck business requires several licenses and permits, and they will vary by
city. Many ice cream truck businesses need a business license, vending permit, food handling permit, driver's
license for the vehicle and insurance. You can find out requirements for your location by using the SBA.gov
website, under the "Licenses and Permits" section.
Special training is not required to become an ice cream vendor, but getting educated on running an ice cream
truck business can help you start making money your very first day in business.
Perry "The Ice Cream Guy" has operated a successful ice cream truck business for
several years, earning $150-$250 profit a day
He didn't start out as a huge success, but his years in the business taught him the tricks of the trade. He
explains what he learned in his step-by-step ice cream truck business guide, called "Ice Cream Truck Profits
". It's an essential shortcut for
anyone who doesn't want to lose his or her shirt before becoming profitable.
Since an ice cream truck business is mobile, the vehicle makes up a large part of the overhead cost. The
vehicle also stores products, delivers items and advertises the business, so purchasing an ice cream truck is
not a decision that should be taken lightly.
First review the regulations for vending vehicles in your area. In addition to the vehicle itself, you'll
need equipment for food, freezers, music and safety features. Ice cream vendors generally use converted trucks,
converted vans or converted buses to sell their wares, but ice cream trucks can also be custom designed. In
addition, you can either buy or lease these vehicles.
With so many options, you want to shop around to get the best vehicle for your business needs. Ice Cream Trucks for Sale | Ice Cream Trucks for Sale/Rent | Ice Cream Truck MusicAccepting Credit Cards from
Intuit GoPayment lets ice cream truck owners accept
credit cards from customers - thereby increasing the number of sales they can make, and amount per sale.
This system is super easy to set up and use - just connect it to your iPhone, iPad or Android.
Business owners get a free card reader to swipe credit cards, and there is no monthly fee to pay (like other
merchant account services often charge). A small fee is charged per transaction, but there are no lengthy
contract terms - and you don't have to pay any money up front to start. This is a great solution for
entrepreneurs on a budget.Advertising for Ice Cream Trucks:
Besides the truck itself and the music it plays driving down the street, there are other ways you can
attract ice cream buying customers and make people aware of your service. In addition, if you want to provide
your ice cream truck service at community or private events for additional income, you'll want to let the
public know about it.
Get Free Publicity: Besides advertising in your local yellow pages and placing ads in newspapers and
neighborhood mailers, you can save money by sending a press release or "letter" to your local paper announcing
the grand opening of your new business.
If you can offer a special discount or hold an event and tie it in with your grand opening, publications
will find this more newsworthy and are more likely to publish news about your ice cream truck. Your press
release can be short and simple, and you can find press release samples you can follow on this page.
Get a Website: Set up a simple website for under $50/year to
advertise your ice cream truck business. Help people find you in the search engines: get listed in 20 search engines for free or in 300 search engines for $4.
Advertise Online: Local
Search is becoming more and more popular. People are many times using online search instead of the
traditional yellow pages to find local businesses. Local Search sources that are affordable and receive
substantial traffic include: Google Local, Yelp, Super Pages and Insider Pages.
Offer Coupons in neighborhood mailers or local newspapers to attract new customers to try
your ice cream. You can use mailing services or design your own coupons using online
Design your own logo >> Sample Ice Cream Logos