Home Business Center: How to start a home business

How to Start a Floral Design Business or Open a Flower Shop 1-2-3



The floral business can be very profitable simply because you have holidays and events all year long that involve flowers. Yet, if you can't afford to open a flower shop but still like creating floral arrangements, you can still run a profitable business - from home!

See: Flower Shop Business Plan

To start, florists need some basic tools and items used in the arrangements: Floral Design Training 101. For companies that make deliveries, a van is typically used. Office supplies and computer equipment are all start-up costs you need to consider when launching your floral business.

You can always start from home and grow your business into a larger location in the future. Need help with a business name? See how to come up with flower shop names.

People need floral arrangements for holidays, birthdays and special events like weddings and graduations - but don't forget longer-term contracts with churches, hotels, restaurants and other businesses who need flowers delivered or arranged on a regular basis. Besides a consistent monthly income, it can be a simple way of showcasing your designs to more prospective flower buyers.

How to Start Your Own Flower Shop

Floral Design Business Expert You don't need to spend hundreds of dollars to learn to be a florist. A good way to get started with your own business is to have an expert in floral design field draw up a blueprint for you to follow, so you know exactly what to do step-by-step.

That's what Professional Florist Alisa Gordaneer has done. She has over 20 years of experience and has helped several other florists succeed with their businesses.

floral business start-up guideFind out:

  • Essential skills: how to teach yourself floral design, put together a business plan and get accredited as a professional florist.

  • Step-by-step how to create stylish flower arrangements (including helping wedding clients) As Seen in Oprah's Newsletter- Plus a list of equipment and supplies you'll need and where to get them.

  • Getting Customers your business, including hospitals, government, funeral homes, corporations, hotels and restaurants - plus - how to set up floral displays and promote sales.

  • Free Samples Included: price lists, invoices, contracts, proposals, order forms and more...

Step 1Florist Start-Up Plan

(Get this also) Free Report: 21 Easy-to-Grow Plants that Sell Like Crazy

Starting a Floral Shop Business Checklist:

1. Obtain the necessary business licenses. Check with your local government office to find out which licenses and permits you need for your floral business and how to apply.

2. If you plan to operate your flower shop business out of your home, check with your local government office about zoning ordinances and possible land use restrictions.

3. Set up a business bank account with your local bank. It is important to keep your floral business and personal finances separate, and often your banker can help with small business loans or financing.

4. Arrange a meeting with an accountant to discuss tax strategies and ways to maximize your business tax deductions. You can get referrals from other business owners you know or sometimes your banker.

5. Register your business name with your county clerk, or if you want to form a corporation, find out how to incorporate your business.

6. Meet with an insurance agent to discuss insurance you may need for your flower business. The IIABA (Independent Insurance Agents & Brokers of America) has resources. You can also get insurance quotes free online.

7. Set up your business phone system. Whether you use a toll-free 800 phone number, a multi-line phone system, VoIP or simply add an additional phone number to your existing service, you'll want a designated line to establish a professional business image.

8. Order business cards. One of the cheapest ways I know of to advertise a business. See how you can design your own professional business cards online, plus simple tips for increasing your sales: Free Business Cards and view sample Florist Logos.

9. Many people overlook the money-saving benefits of Microsoft Office software or Office Professional. With this software (which you may already have), you can complete many tasks yourself without having to pay someone else, like:

  • Track projects and events on a business calendar (which you can print out) so you don't miss important deadlines 
  • Create professional-quality marketing materials (like brochures, newsletters and business cards) without having to pay a designer 
  • Design company presentations for clients that help you make more sales,
  • Manage customer databases and track inventory so you can run your company at top efficiency 
  • And put together contracts, proposals, flyers, budgets, invoices, receipts and all sorts of documents quickly with 100's of business form templates.

10. Get a website. Save money by creating your own website with simple online design programs, or outsource the job to an affordable website designer. Whether you sell flower products online - or you use a website to display information about your floral design services, it's important to take advantage of this low-cost marketing resource that can help you get more customers.

Want people to find your website in the search engines? Get listed in 20 search engines for free or in 300 search engines for $4.

11. Need Clients for your floral business? Don't worry! Marketing Expert David Frey shows you how. I used his advice to get my own clients Click Here to subscribe to his free newsletter or find out more about his step-by-step customer-getting system.


Other Floral Business Plans:

If you want to know how to organize and plan your business, using a professional business plan "template" is the easiest way to get started. Here are some other plant-related businesses that may interest you:


Flower Shop Business Resources:

Wholesale Floral Equipment and Supplies:

Find wholesale merchandise and suppliers through the Go Wholesale Search Engine. Search for any wholesale items and find a variety of companies who have what you want. Compare offers to get the best price. No membership required. Plus, learn about industry trends and the best bargain sources in their wholesale forum. Get Deals on Wholesale Floral Supplies & Equipment See also Wholesale Floral for wholesale flower shop supplies - including vases, packaging supplies, balloons, candles and more.


29 Ways to Get More Flower Shop Customers

Flower Shop ProfitsTake the guesswork out of finding customers by picking up the best marketing guide I've found. You'll find out free and extremely low cost ways to attract new clients to your business with very little effort - saving you tons of money.

Marketing Expert David Frey shows you how to implement these strategies right away, for immediate profit. Find out how >> The Smll Business Marketing Bible

Advertise with Signs
Use a car magnet to advertise your business while you are on the road, a yard sign to announce a sale or a banner to promote your store's grand opening. You can design and create your own signs cheaply online using SignsBannersDecals.com.

Get Free Publicity - You can write one yourself for free and send it to your local newspaper and ever submit it online for free. Your story can be picked up by several sources and published for free.

Your press release doesn't have to be long or complex. Keep it under one page and provide newsworthy information about your upcoming event. If you can, create intrigue and curiosity and encourage your reader to take action - whether it be to purchase an event ticket or find out more information.

Print Brochures Showing Your Services and Expertise
Don't just tell people about your floral design business - show them! Pictures are worth a thousand words, and brochures can present a professional company image - while selling your services to potential clients at the same time.

You want to use quality materials and photos if you can, but company brochures don't have to be expensive. You can use programs online to design your own brochures, and have them automatically printed for you at a discounted price.

Floral Business Articles:

Florist Associations

Retail Florist Association
The Retail Florist Association is a non-profit association helping independent floral retailers generate more business within their local markets.

Wholesale Florist and Florist Supplier Association
WF&FSA is a dynamic business organization uniquely positioned to provide their members with the information, services and support they need to remain competitive in today's constantly changing market.

Independent Florists' Association
IFA is a florist-owned association dedicated to improving the profitability of retail florists.
Home Business Tips
Join us for new business ideas   & tips each month plus get the  Twitter Traffic Magic ebook Free!

Email address

First name

Topics you want to learn about




*We don't spam, won't sell your email
& you can unsubscribe anytime




Subscribe to RSS Feed
Find Us On Twitter
Find Us On Facebook