How to Start an eLearning Business 1-2-3
Start an eLearning Business
Elearning is quickly becoming a standard learning tool for young children, college courses and even business
training. This learning technique is cost-effective and convenient, which ensures that this field will continue
to grow in the upcoming years.
In fact, Entrepreneur Press thinks elearning is a hot enough opportunity to publish a start-up guide for
it.
In addition, professional online instructors Danielle Babb and Jim Mirabella (teaching over 120 online
course combined!) have come out with a very popular guide, Make Money Teaching
Online.
This elearning business guide can show you how to
run your business as a consultancy, where to find work with universities and how manage your time so you
actually work less and can earn more money. Brilliant!
Start an Online
Learning Business + Make Money Teaching
Online
Marketing Your Online
Teaching Business:
Use public relations to get free press for your elearning business:
1. Write articles about topics you teach. You
don't have to be a professional writer, but you can get free press and draw in customers by sharing
helpful or interesting information in your area of expertise. Articles can be short, and you can submit
them to multiple article directories online for free. See how to write articles to get customers.
2. Use business cards. Often overlooked as a
marketing tool, business cards can act as mini ads and be very effective at getting free publicity for
your online teaching business. Besides including them in all your correspondence - share them with other
local business owners who offer similar products or services to yours - but don't directly complete with
you. "Teaming up" with other local businesses enables you to refer clients to each other without having
to pay for advertising. Get 250 free
business cards.
3. Take advantage of online advertising resources.
You can become a "Betterist" on Betterfly.com helping site visitors learn new skills via your knowledge and experience.
It's great exposure for your business, plus you can promote special offers to gain new clients.
4. Use social media. Twitter and Facebook can get you a lot of free publicity when used correctly. The key is to combine
useful content for your readers in addition to promotional efforts.
5. Start speaking. Many local organizations or
community groups like to have speakers at their meetings or events. This can be a great way to get free
publicity, introduce your elearning business and at the same time establish yourself as an expert in your
field. Public Speaking Made Easy
6. Write a press release. It's free to write a
press release, and journalists are looking for stories to report on everyday. Why pay for an ad in a
magazine or newspaper when you can get a full-page story written about your company for free? The more
newsworthy your story, the more likely it is to be published. Find out how to write a press release.
7. Build Your own Website. Create an online
presence for your elearning business and show off a professional visual display of your products and
services. This is a great way to attract local clientele - and your website can do much of the "selling"
for you. It's easier and cheaper than you think with a Free Website Builder
8. Find Students on Skillshare. If you want to
teach classes in your local community - not necessarily online - you can find students using a website
called Skillshare. List your class for free.
9. Free Webinar >> Increase Profits with Online Video
Adding video and audio to your website can send your sales through the roof, as many people are
visual learners and prefer a more interactive learning environment. Find out how you can easily make your
elearning website more interactive without much cost or know-how (really!)
Now internet video has gone so mainstream that pretty much anyone can use this highly effective
marketing tool almost cost-free. That's right - you don't even need expensive equipment, and you don't have to
know how to operate a camera.
Find out how you can easily add internet video to your website. Build buyer trust and confidence - and watch
your sales explode without a whole lot of effort!
eLearning Start-Up Resources:
Tools for Your Online Business:
eLearning Business Associations
The World Association for Online Education
The WAOE helps to develop and support online education.
International E-Learning Association
The International E-Learning Association (IELA) is dedicated to advancing the knowledge and practice of
e-learning in the classroom and the workplace. With members hailing from every continent - and from the realms
of business, industry, government, and academia - the IELA is a vibrant and diverse community of e-learning
professionals, researchers, and students.
United States Distance Learning Association
The USDLA's purpose is to serve the distance learning community by providing advocacy, information, networking
and opportunity.
