How to Start an eLearning Business 1-2-3
Elearning is quickly becoming a standard learning tool for young children, college courses and even business
training. This learning technique is cost-effective and convenient, which ensures that this field will continue
to grow in the upcoming years.
In fact, Entrepreneur Press thinks elearning is a hot enough opportunity to publish a start-up guide for
In addition, professional online instructors Danielle Babb and Jim Mirabella (teaching over 120 online
course combined!) have come out with a very popular guide, Make Money Teaching Online.
This elearning business guide shows you how to run your business as a consultancy, where you can find
work with universities.
It also gives you instructions on how to manage your time so you actually work less and can earn more money.
Start an Online Learning
Tools for Your Online Teaching Business:
Teaching online gives instructors the ability to reach more students in different geographic locations. It
also gives students the opportunity to learn from the convenience of their computer, often at a schedule that
is ideal for them.
Some lessons you can learned by reading text and looking at images. In this case, you can create an ebook and sell it online through various educational websites (even through
However, some activities are better taught through audio or video instruction, and others require real-time
live interactive classes.
The good news is that there are inexpensive and simple tools for each of these types of instruction. This
makes it easier and less costly for teachers to instruct and students to learn.
Marketing Your Online Teaching Business:
Use public relations to get free press for your elearning business:
1. Write articles about topics you teach. You don't
have to be a professional writer, but you can get free press and draw in customers by sharing helpful or
interesting information in your area of expertise. Articles can be short, and you can submit them to multiple
article directories online for free. See how to write articles to get customers.
2. Use business cards. Often overlooked as a
marketing tool, business cards can act as mini ads and be very effective at getting free publicity for your
online teaching business. Besides including them in all your correspondence - share them with other local
business owners who offer similar products or services to yours - but don't directly complete with you.
"Teaming up" with other local businesses enables you to refer clients to each other without having to pay for
3. Take advantage of online advertising resources. You
can become a "Betterist" on Betterfly.com helping site visitors learn new skills via your knowledge and
experience. It's great exposure for your business, plus you can promote special offers to gain new clients.
4. Use social media. Twitter and Facebook can get
you a lot of free publicity when used correctly. The key is to combine useful content for your readers in
addition to promotional efforts.
5. Start speaking. Many local organizations or
community groups like to have speakers at their meetings or events. This can be a great way to get free
publicity, introduce your elearning business and at the same time establish yourself as an expert in your
field. Public Speaking Made Easy
6. Write a press release. It's free to write a press
release, and journalists are looking for stories to report on everyday. Why pay for an ad in a magazine or
newspaper when you can get a full-page story written about your company for free? The more newsworthy your
story, the more likely it is to be published. Find out how to write a press
7. Build Your own Website. Create an online presence
for your elearning business and show off a professional visual display of your products and services. This is a
great way to attract local clientele - and your website can do much of the "selling" for you. It's easier and
cheaper than you think with a Free Website Builder
8. Find Students on Skillshare. If you want to teach
classes in your local community - not necessarily online - you can find students using a website called
Skillshare. List your class for free.
eLearning Business Associations
The World Association for Online Education
The WAOE helps to develop and support online education.
International E-Learning Association
IELA supports the practice of elearning for professionals, researchers, and students.
United States Distance Learning Association
The USDLA's purpose is to serve the distance learning community by providing advocacy, information, networking