How to Start a Cupcake Business 1-2-3
There are so many avenues you can take when starting a cupcake business. Gourmet cupcake shops are
opening up in every major city and are quickly becoming a popular treat.
But what about baby shower cupcakes, wedding cupcakes, children's birthday cupcakes and cupcake bouquets?
You guessed it - pretty much any event that would have a cake or cookies would surely enjoy cupcakes too.
There is also a growing market for gluten-free products, organic baked goods and healthier desserts. With a
cupcake business, you can start small, from your kitchen or other baking establishment. You can make deliveries
to customers or sell to retail stores or markets. As your business grows, and if you choose, you can open a
cupcake shop and sell your cupcakes direct to customers.
The permits and licenses you'll need will depend on the city, county and state your business operates. Each
state has its own requirements. Your cooking space will be required to pass an inspection by the Department of
Health. Upon approval, they will license you. You may also be required to maintain a standard recipe for
product labeling purposes.
How to
Start a Cupcake or Cake Decorating Business
This is a step-by-step guide which will teach you how to get your cupcake or cake decorating business
off the ground and how to run it successfully.
Expert Jennifer James shows you every aspect of this
creative and fun business so you can be assured you are taking the right steps to start your venture.
Cupcake and Cake Decorators share their experience so you can achieve success in your own business.
Imagine the perfect person to learn from - cake decorating experts and business owners can show you
inside tips and expert advice that you can't find anywhere else.
See what you get >>
How to decorate cupcakes and cakes - from style
to assembly to the right tools and supplies and more- How to start with little money, getting licensing, how to find/rent a commercial kitchen
- What are the hottest baking industry trends now? How to find clients - and get orders
- Plus samples of business forms, pricing lists and lots more
Cupcake/Cake Decorating Business Start-Up Plan
Cupcake Business Resources:
T I P : Wedding Cupcakes -
Free Online Videos
If you're interested in getting into the wedding cupcake business, take a look at these free
videos, which show you how you can be successful in this new and growing market. |
Marketing Your Cupcake Business
Get Free Publicity
Besides advertising in your local yellow pages and placing ads in newspapers and neighborhood mailers, you can
save money by writing a brief press release or "letter" to your local paper announcing the opening of
your cupcake company.
Offer a special discount or free offer for first-time customers, and publications will find this more
newsworthy. This means that they're more likely to publish news about your company. Include a photo of previous
work you have done to demonstrate your skills and entice new customers to try out your service. Your press
release doesn't have to be long, and you can find press release samples here: How to Get Free Press.
Local
Search for Cupcake Businesses
More and more people are looking for local
businesses online (instead of the traditional yellow pages) - and you don't want to miss these valuable
customers. Local Search sources that are affordable and receive substantial traffic include: Google Local,
Yelp, Super Pages and more specialized sites Urban Spoon and Insider Pages.
Want people to find your website in the search engines? Get listed in 20 search engines for free or in
300 search engines for $4.
Advertise with
Signs
Use a car magnet to advertise your business while you are on the road, a yard sign to announce a sale or a
banner to promote your store's grand opening. You can design and create your own signs cheaply online using
SignsBannersDecals.com.
Groupon
This is a popular online coupon marketing
tool that doesn't cost lots of money. Get a ton of new prospects fast (in 24 hours) through at site called
Groupon. No up-front marketing costs!
If you are serious about getting lots of customers, and you don't want to pay thousands of dollars to an ad
agency, the Small Business Marketing Guide shows you how to attract a steady stream of
buyers - on the cheap.
Baking Business Associations
- American Bakers Association
The leading trade association for the baking industry.
- American Society of Baking
The American Society of Baking is a professional organization that brings together individuals in the
grain-based food industry for personal development, recognition, education and leadership.
- Culinary Business Academy
The Culinary Business Academy is an educational institution dedicated exclusively to the science of
successful business in culinary endeavors.
