How to Become a Makeup Artist 1-2-3
Makeup artists are in high demand in a variety of different fields: from television to salons to weddings
to modeling agencies to advertisements and more.
Each state has its own licensing requirements, but generally makeup artists will need to complete
training, pass an exam and work a certain number of field hours in order to receive a cosmetology license.
Start by contacting the Board of Cosmetology in your
state,as requirements and procedures vary by location.
Use a start-up business guide to outline the steps
needed to become a makeup artist. See also:
Before Becoming a Makeup Artist Business
If you want to become a makeup artist, there are three factors you need to consider:
1. You need to really enjoy makeup artistry and be passionate about your work because it can be challenging.
Enjoying what you do will help you make it through the tough times.
2. You need to be an artist, have creativity and be able to think outside the box.
3. You need to work well with people and have people feel at ease around you - both clients and other
Cosmetology school is essential as well. The more you can learn and practice your skills, the better. Start
building a portfolio as soon as you can so that you can demonstrate your skills to potential clients.
There are lots of areas you can focus on as a makeup artist. It's best to choose a certain niche that you
enjoy most and specialize in that area (ie. beauty, special effects, print, film, commercial, weddings). You
can operate a mobile business or work on site, and you can also eventually open your own salon.
Cosmetics Marketing and Advertising Techniques
1. Your Portfolio:
Start by building your portfolio. New clients will want to see your "work", and pictures are a great tool
for demonstrating this. Also get testimonials from past customers if you can. If you are just starting out
without any customers, you can volunteer at local fashion shows to build up your portfolio.
2. Business Name Ideas for Makeup Artists:
Your company name is also important in marketing. A good business name tells people who you are, shows how
you differentiate yourself from the marketplace and determines how the public perceives you. Use the
free business name generator to help you come up with a name for your
cosmetics business. An impressive logo is also important - a picture is worth 1,000 words. Design your own logo for cheap.
3. Makeup Artist Business Cards:
Have business cards and brochures printed to introduce your business (See
brochure design templates for the cosmetics field). Partner with
local businesses offering similar beauty services to yours - but not directly competing with you (i.e. tanning
salons, hair or nail salons, spas, etc..).
Ask if you can leave a few business cards or brochures with them in exchange for handing out their
brochures/business cards to your clients. You may want to offer a first-time buyer discount in your brochure to
attract new customers to contact you.
4. Write a short press release to your local newspaper (here's how:
press release writing tips) announcing your new business and the services you
offer. Include a limited offer or details on a special event you are hosting that will make your story
interesting. The more interesting the story, the more likely the newspaper (or magazine) is to print it.
Remember - this is FREE advertising, so use it to your benefit. You can submit more than one press release,
and you can contact your local radio and TV stations as well.
Other public relations strategies you can use to get free advertising for your cosmetics business:
5. Write articles. You don't have to be a
professional writer, but you can get free press and draw in customers by sharing helpful or interesting
information in your area of expertise. Articles can be short, and you can submit them to multiple article
directories online for free. See how to write articles to get
6. Use social media. Twitter and Facebook can get you a lot of free publicity when used correctly. The key is to combine
useful content for your readers in addition to promotional efforts.
7. Start speaking. Many women's organizations or
community groups like to have speakers at their meetings or events. Look for groups oriented toward fashion,
beauty and women's interests, and you get free publicity for your business by giving a brief and informative
presentation or workshop. This also helps establish you as an expert in your field. Get free advertising with public speaking.
Finding Cosmetics Jobs & Customers
Whether you want to find customers or do freelance work as an
independent contractor, online job sites can be a good way to find work and clients.
Why? Some companies looking to hire may be open to outsource to an independent contractor
because they don't have to incur hiring fees. You can also set up a partnership where you pay them a referral
fee for any customers they send you.
Cosmetics Business Associations
Personal Care Products Council (www.personalcarecouncil.org)
The Personal Care Products Council is the leading national trade association for the cosmetic and personal care
products industry and represents the most innovative names in beauty today.
Independent Cosmetics Manufacturers and Distributors (www.icmad.org)
ICMAD is a non-profit group that offers services to innovative cosmetic companies to help them succeed in the
highly cometitive cosmetic market.
Become a Makeup Artist