How to Start an Advertising Agency 1-2-3
Advertising and marketing can be a lucrative field for consultants. To start a profitable advertising
agency and succeed in this competitive field, you need to be able to interact well with people and enjoy
working with businesses.
Of course, it is necessary to know how advertising works, but you will also need to understand each
individual client and its market in order to help them reach their goals.
References and a track record are important, so build a resume of past work experience and accomplishments.
If your resume is limited, help promote charity events and fundraisers in your community. These activities can
help you demonstrate your skills at marketing, getting "customers" to act and helping organizations reach a
certain level of "profit".
Internet Marketing Certificate:
Many businesses are turning their focus to online marketing. Not only can they reach more people faster,
advertising on the web can be much more cost effective. If you are an advertising specialist, this knowledge is
an essential asset that clients will be looking for.
You can take on internet marketing course and receive your certificate by completing the program at home.
Free Information Packet
. See also: Undergraduate Marketing Degree
home study course
Starting an Advertising Agency
If you want to know how to start an advertising
agency - and make money doing it, this guide will show you how. Expert Eugene Hameroff has broken this
start-up system into 28 easy-to-implement segments.
Advertising specialists not only need to now how to run a profitable business, they need to get results and
generate profits for their clients as well. Eugene includes key financial insights which help you do this (how
to develop billing procedures, determine income and profit, create reliable financial reports and more).
Running profitable ad campaigns is one thing - finding clients for your marketing business is another.
Eugene also includes instructions on winning clients so that you can build your business. From knowing what
advertisers want to effective lead generation techniques to presentations that sell, he gives you proven
strategies that will help you grow your business.
How to Start an Ad Agency
Ad Agency Start-Up Checklist:
1. Put together a business plan. Even a simple plan will help you launch
and manage your company effectively. You can find sample plans on the internet and can help you create
your own. See a free example here: Advertising Agency Business Plan.
2. Get the business licenses you need from your local government office. Call them or visit their website for instructions.
3. Will you be operating your ad agency from home? Check with your local
government office about zoning ordinances and any land use restrictions that would affect you.
4. File your business name with the county clerk.
5. Open a business
bank account so that you can keep the expenses and income from your accounting business separate from
your personal account.
6. Find out which types of business insurance you need. There are websites
where you can get free business insurance quotes online. The IIABA (Independent Insurance Agents & Brokers
of America) can also help you locate reputable agents.
7. Get a business phone line. Whether you use a
toll-free 800 phone number, a
multi-line phone system, VoIP or simply add an additional phone number to your existing service, you'll
want a number specifically for your ad agency.
8. Want people to find your website in the search engines? Get listed in 20 search engines for
free or in 300 search engines for $4. See also: 29 Creative Marketing
Strategies for getting customers.
9. For more steps to starting your agency, visit Business Start-Up Checklist
Advertising Agency Resources:
Advertising Business Associations
- American Association of Advertising Agencies
This association provides a wealth of information and resources to both new and established copywriters.
There are tools for career development and information on the latest happenings in the industry. This is an
official, recognized trade organization in the United States.
- Business Marketing Association
The Business Marketing Association (BMA) focuses on the field of business-to-business marketing.
