Painting Business Marketing 1-2-3

Painting Business Marketing 1-2-3

Tips for advertising and marketing your painting service.

Customers are essential to your company's success. You want to have a painting business marketing plan and budget in place before you launch your comapny so that you don't end up losing money and wasting a lot of time.

Whether your painting business offers commercial or residential services, specialty work, etc.. you can generally use the same marketing techiniques listed below. The reason for this is that you are focusing on a local clientele who want a reliable, trustworthy business to complete the job.

You can start by placing ads in your city's yellow pages and neighborhood paper. You can also get creative in your advertising strategies, which can mean lower marketing costs and reaching a more targeted market. The wider variety of promotional techniques that you implement, the greater exposure you'll achieve, which can in turn, attract more painting customers to your business.

Keep in mind that marketing a painting business is an ongoing process, but you want to focus much of your effort when you first launch your company so that you can establish a client base. From this client base, you can gain customer referrals and of course repeat business, so you will not have to spend as much money or time on advertising in the long run.

Business Cards, Free
Yes, you can hand out business cards so that people have your contact information, but you can include much more information on them to essentially promote your painting service like an ad would. You can design your own business cards online - and get simple tips for increasing your sales.

See also: 30-50% off postcards and brochures. Design your own marketing materials online using professional templates. Designs provided, printing done for you.

Painting Business Websites
For about $5/month, you can get your own painting business website that you can design yourself - with over 2,000 template designs in 100 different business categories with easy-to-use website maker.

Get Free Publicity
Write a short and simple press release or "letter" to your local paper announcing the grand opening of your new painting business - or (if your business is not new) an event that you will be hosting (like a drawing for a prize, a workshop you are hosting or event you are sponsoring).

Your press release can be short and simple, and you can find press release samples you can follow on this page: How to Get Free Press

Advertise with Coupons
Customers love saving money with coupons, so it can be a very effective way to advertise your painting business. Even coupons that are not redeemed give you publicity in newspapers, magazines, online or in neighborhood coupon mailers. More information: Advertise with Coupons

100 Postcards from $1.99 | Postcard Marketing
You can send a more targeted or specific message to prospective clients by using postcards. You can save money by using online services for qualified customer leads, postcard design and printing.

First, decide on a special introductory offer or discount. Second, design your postcards online using professional postcard templates with VistaPrint (you can get 50% off here). And third, get targeted leads through a lead generation network (where you can compare several lead providers to get the best price) like Resource Nation.

Free Car Door Custom Magnet
Easy online tools let you design your own car magnet for cheap, and then you can basically get free advertising whenever you drive around or park your car in a public place. Make it clear and easy to read by using large print and not too much text. Images work well only if they help communicate your business service.

Local Search for Painters
More and more people are looking for local businesses online (instead of the traditional yellow pages) - and you don't want to miss out on this market. Local Search sources that are affordable and receive substantial traffic include: Google Local, Local.com, Yelp and Super Pages.

See Also: Business.com for a $100 free advertising credit.

Work with a Marketing Strategist
If you would rather pay someone to do your marketing for you, Bourn Creative can handle all of your online and offline marketing tasks. They can launch a complete campaign for you, design your logo, build a website and help you create your brand. Bourn Creative is an award-winning marketing and design firm that does big business, but treat clients like friends. The company is headed by Marketing Strategist Jennifer Bourn. Get a complimentary Strategy Session for your business.