How to Sell Clothes 1-2-3

---

Tips for advertising and marketing your fashion line or clothing store business.

The survival of your business relies on it's customers. It is important to have a clothing business marketing plan and budget in place before you launch your company so that you don't end up losing money and wasting a lot of time.

Whether you design your own fashion clothing line, seel second-hand clothing or run a clothing boutique etc.. you can generally use the same marketing techniques listed below.

Placing ads in your neighborhood yellow pages and local newspaper is a starting point for letting the pbulic know about the products or services that you offer. However, getting creative with your marketing strategies can lead to lower marketing expenses and enable you reach a more targeted market. The greater amount and variety of marketing tactics that you implement, the more exposure you'll receive, which can attract more clothing-buying customers.

Keep in mind that marketing a clothing business is an ongoing process, but focusing significant effort during the initial launch period can pay off. Your goal is to quickly establish a client base. From this client base, you can gain customer referrals and of course repeat business, so you will not have to spend as much money or time on promotions going forward.

Business Cards, Free
Yes, you can hand out business cards so that people have your contact information, but you can include much more information on them to essentially promote your clothing like an ad would. You can design your own business cards online - and get simple tips for increasing your sales.

See also: 30-50% off postcards and brochures. Design your own marketing materials online using professional templates. Designs provided, printing done for you.

Clothing Business Websites
For about $5/month, you can get your own clothing business website that you can design yourself - with over 2,000 template designs in 100 different business categories with easy-to-use website maker.

Get Free Publicity
Write a short and simple press release or "letter" to your local paper announcing the grand opening of your new clothing company - or (if your business is not new) an event that you will be hosting (like a drawing for a prize, a workshop you are hosting or event you are sponsoring).

Your press release can be short and simple, and you can find press release samples you can follow on this page: How to Get Free Press

Advertise with Coupons
Customers love saving money with coupons, so it can be a very effective way to bring positive attention to a clothing boutique. Even coupons that are not redeemed provide publicity in newspapers, magazines, online or in neighborhood coupon mailers. More information: Advertise with Coupons

100 Postcards from $1.99 | Postcard Marketing
You can send a more targeted or specific message to prospective clients by using postcards. You can save money by using online services for qualified customer leads, postcard design and printing.

First, decide on a special introductory offer or discount. Second, design your postcards online using professional postcard templates with VistaPrint (you can get 50% off here). And third, get targeted leads through a lead generation network (where you can compare several lead providers to get the best price) like Resource Nation.

Custom Car Door Magnets
Easy online tools let you design your own car magnet for cheap, and then you can basically get free advertising whenever you drive around or park your car in a public place. Make it clear and easy to read by using large print and not too much text. Images work well only if they help communicate your business service.

Local Search
More and more people are looking for local businesses online (instead of the traditional yellow pages) - and you don't want to miss out on this market. Local Search sources that are affordable and receive substantial traffic include: Google Local, Yelp and Super Pages.

See Also: Business.com for a $100 free advertising credit.

Work with a Marketing Strategist
If you would rather pay someone to do your marketing for you, Bourn Creative can handle all of your online and offline marketing tasks. They can launch a complete campaign for you, design your logo, build a website and help you create your brand. Bourn Creative is an award-winning marketing and design firm that does big business, but treat clients like friends. The company is headed by Marketing Strategist Jennifer Bourn. Get a complimentary Strategy Session for your business.

You can also get free quotes from multiple providers in the marketing service that you want:
Online Marketing | Telemarketing | Lead Generation | Search Engine Optimization