Daycare Advertising 1-2-3
Tips for advertising and marketing your daycare or child care business.
The key to your business's survival is it's customers. It's important to have a daycare marketing plan and
budget in place before you launch your business so that you don't end up losing money and wasting a lot of
time.
Advertising your daycare in the local yellow pages and newspapers are well-used forms of marketing. That
said, referral marketing can work much more effectively because there is a level of trust involved.
If you get creative in your advertising strategies, this can mean lower marketing costs and reaching a more
targeted market. The more different marketing methods you use, the greater exposure you'll have, which can
bring your more daycare customers.
Keep in mind that marketing a daycare business is an ongoing process, but you want to focus much of your
effort when you first launch your daycare so that you can establish a client base. From this client base, you
can gain customer referrals and of course repeat business, so you will not have to spend as much money or time
on advertising in the future.
Local Advertising
More and more people are looking for local businesses online (instead of the traditional yellow pages) - and
you don't want to miss out on this market. Local Search sources that are affordable and receive substantial
traffic include: Google Local, Yelp and Super Pages.
You can also use online childcare networks and directories to help people easily find you, like Daycare.com, Care.com and DaycareMatch.com.
Business Cards, Free
Professionalism counts. It demonstrates your reliability and responsibility at the same time. You don't have to
spend a lot of cash. In fact, you can design your own business cards online and save money.
See also: 30-50% off postcards and brochures.
Design your own marketing materials online using professional templates. Designs provided, printing done for
you. (Tip: collect testimonials from previous clients and friends for whom you've performed child care
services, then include them in your brochures to demonstrate your skills and experience.)
Get Free Publicity
Write a short and simple press release or "letter" to your local paper announcing the grand opening of your new
daycare. Your press release can be short and simple (fore example, talk about a unique benefit that your
service provides to the community), and you can find press release samples you can follow on this page:
How to Get Free Press
100
Postcards from $1.99
| Postcard Marketing
You can send a more targeted or specific message to prospective clients by using postcards. You can save money
by using online services for qualified customer leads, postcard design and printing.
First, decide on a special introductory offer or discount. Second, design your postcards online using
professional postcard templates with VistaPrint (you can get 50% off here). And
third, get targeted leads through a lead generation network (where you can compare several lead providers to
get the best price) like Resource Nation.
Set up a Website
A website can essentially "sell" for you by letting potential clients learn about you and your service. They
are able to gain a higher level of trust in you and get many of their questions answered (provided you create
an informative website). You can save money by creating your own website with simple online design programs, or
outsource the job to others. Build a Website
