Cleaning Business Marketing 1-2-3
Tips for advertising and marketing your residential or commercial cleaning
business.
The key to your business's survival is it's customers. It's important to have a marketing plan and budget in
place before you launch your cleaning business so that you don't end up losing money and wasting a lot of
time.
Whether your cleaning business offers commercial or residential services, and whether you clean carpets,
windows, offer drycleaning services etc.. you can generally use the same marketing techniques listed below. The
reason for this is that you are focusing on a local clientele and many times, customers who will want the
cleaning service on a repeat basis.
Placing ads in your neighborhood yellow pages and local newspaper is a starting point. You can also get
creative in your advertising strategies, which can mean lower marketing costs and reaching a more targeted
market.
The more different marketing methods you use, the greater exposure you'll have, which can bring your more
cleaning customers. See Sample Cleaning Business Marketing Planfor Window Cleaners.
Keep in mind that marketing a cleaning business is an ongoing process, but you want to focus much of your
effort when you first launch your cleaning company so that you can establish a client base. From this client
base, you can gain customer referrals and of course repeat business, so you will not have to spend as much
money or time on advertising in the future.
Business Cards, Free
Yes, you can hand out business cards so that people have your contact information, but you can include much
more information on them to essentially promote your cleaning service like an ad would. You can design your own business cards online - and get simple tips for increasing your
sales.
See also: 30-50% off postcards
and brochures. Design your own marketing materials online using professional templates. Designs provided,
printing done for you.
Cleaning Business
Websites
For about $5/month, you can get your own cleaning business website that you can design yourself - with over
2,000 template designs in 100 different business categories with easy-to-use website maker.
Get Free Publicity
Write a short and simple press release or "letter" to your local paper announcing the grand opening of your new
cleaning business - or (if your business is not new) an event that you will be hosting (like a drawing for a
prize, a workshop you are hosting or event you are sponsoring).
Your press release can be short and simple, and you can find press release samples you can follow on this
page: How to Get Free Publicity.
Advertise with Coupons
Customers love saving money with coupons, so it can be a very effective way to bring positive attention to your
cleaning business. Even coupons that are not redeemed give you publicity in newspapers, magazines, online or in
neighborhood coupon mailers. More information: Advertise with Coupons
100 Postcards from
$1.99
| Postcard Marketing
You can send a more targeted or specific message to prospective clients by using postcards. You can save money
by using online services for qualified customer leads, postcard design and printing.
First, decide on a special introductory offer or discount. Second, design your postcards online using
professional postcard templates with VistaPrint (you can get 50% off here). And third,
get targeted leads through a lead generation network (where you can compare several lead providers to get the
best price) like Resource Nation.
Car Door
Magnets
Easy online tools let you design your own car magnet for cheap, and then you can basically get free advertising
whenever you drive around or park your car in a public place. Make it clear and easy to read by using large
print and not too much text. Images work well only if they help communicate your business service.
Local
Search
More and more people are looking for local businesses online (instead of the traditional yellow pages) - and
you don't want to miss out on this market. Local Search sources that are affordable and receive substantial
traffic include: Google Local, Local.com, Yelp, Super Pages, and Insider Pages.
Work with a Marketing Strategist
If you would rather pay someone to do your marketing for you, Bourn Creative can handle all of your online and offline marketing tasks. They can
launch a complete campaign for you, design your logo, build a website and help you create your brand.
Bourn Creative is an award-winning marketing and design firm that does big business, but treat clients like
friends. The company is headed by Marketing Strategist Jennifer Bourn. Get a complimentary Strategy Session for your business.
You can also get free quotes from multiple providers in the marketing service that you want:
Online Marketing | Telemarketing | Lead Generation | Search Engine Optimization
