Bookkeeping Marketing 1-2-3

Bookkeeping Marketing 1-2-3

Tips for advertising and marketing your bookkeeping business.

The bottom line is that bookkeepers need clients in order to exists. It is important to have a marketing plan and budget in place before you launch your bookkeeping business so that you don't end up losing money and wasting a lot of time.

Placing ads in your neighborhood yellow pages and local newspaper is a starting point. You can also get creative in your advertising strategies, which can mean lower marketing costs and reaching a more targeted market.

The more different marketing methods you use, the greater exposure you'll have, which can bring your more bookkeeping customers. See Sample Bookkeeping Business Marketing Plan

Keep in mind that marketing a bookkeeping business is an ongoing process, but you want to focus much of your effort when you first launch your company so that you can establish a client base. From this client base, you can gain customer referrals (how to get referrals), so you will not have to spend as much money or time on advertising in the future.

Business Cards, Free
Yes, you can hand out business cards so that people have your contact information, but you can include much more information on them to essentially promote your bookkeeping service like an ad would. You can design your own business cards online - and get simple tips for increasing your sales.

See also: 30-50% off postcards and brochures. Design your own marketing materials online using professional templates. Designs provided, printing done for you.

Bookkeeping Business Websites
For about $5/month, you can get your own bookkeeping business website that you can design yourself - with over 2,000 template designs in 100 different business categories with easy-to-use website maker.

Get Free Publicity
Write a short and simple press release or "letter" to your local paper announcing the grand opening of your new bookkeeping business - or (if your business is not new) an event that you will be hosting (like a drawing for a prize, a workshop you are hosting or event you are sponsoring).

Your press release can be short and simple, and you can find press release samples you can follow on this page: How to Get Free Press

Advertise with Coupons
Customers love saving money with coupons, so it can be a very effective way to bring positive attention to your bookkeeping business. Even coupons that are not redeemed give you publicity in newspapers, magazines, online or in neighborhood coupon mailers. More information: Advertise with Coupons

100 Postcards from $1.99 | Postcard Marketing
You can send a more targeted or specific message to prospective clients by using postcards. You can save money by using online services for qualified customer leads, postcard design and printing.

First, decide on a special introductory offer or discount. Second, design your postcards online using professional postcard templates with VistaPrint (you can get 50% off here). And third, get targeted leads through a lead generation network (where you can compare several lead providers to get the best price) like Resource Nation.

Custom Car Door Magnets
Easy online tools let you design your own car magnet for cheap, and then you can basically get free advertising whenever you drive around or park your car in a public place. Make it clear and easy to read by using large print and not too much text. Images work well only if they help communicate your business service.

Local Search
More and more people are looking for local businesses online (instead of the traditional yellow pages) - and you don't want to miss out on this market. Local Search sources that are affordable and receive substantial traffic include: Google Local, Local.com, Yelp and Super Pages.