Bakery Marketing 1-2-3

Bakery Marketing 1-2-3

Tips for Marketing Your Bakery Business:

A bakery needs a steady flow of customers to survive. It is essential to have a bakery marketing plan and budget in place before you launch your shop. The alternative is potentially lots of wasted time and money.

Whether you run a storefront, sell baked goods from home or over the internet, market directly to consumers or sell wholesale to stores, etc.. you can generally use the same marketing techniques listed below.

Placing ads in your neighborhood yellow pages and local newspaper is good place to begin. You can also get creative in your business promotions, leading to decreased marketing costs and rallowing you to reach a more qualified group of potential buyers. The greater variety of marketing methods you use, the greater exposure you'll have, which can bring your more bakery customers.

Keep in mind that marketing a bakery is an ongoing process. However, if you focus significant effort when you first launch your baked goods company, you will be able to establish a client base more quickly. From this client base, you can gain customer referrals and of course repeat business, so you will not have to spend as much money or time on advertising down the line.

Business Cards, Free
Yes, you can hand out business cards so that people have your contact information, but you can include much more information on them to essentially promote your bakery items or services like an ad would. You Postcard Marketing

can design your own business cards online - and get simple tips for increasing your sales.

See also: 30-50% off postcards and brochures. Design your own marketing materials online using professional templates. Designs provided, printing done for you.

Get Free Publicity
Write a short and simple press release or "letter" to your local paper announcing the grand opening of your new bakery - or (if your business is not new) an event that you will be hosting (like a drawing for a prize, a workshop you are hosting or event you are sponsoring).

Your press release can be short and simple, and you can find press release samples you can follow on this page: How to Get Free Press

Advertise with Coupons
Customers love saving money with coupons, so it can be a very effective way to bring positive attention to your bakery business. Even coupons that are not redeemed give you publicity in newspapers, magazines, online or in neighborhood coupon mailers. More information: Advertise with Coupons

100 Postcards from $1.99 | Postcard Marketing
You can send a more targeted or specific message to prospective clients by using postcards. You can save money by using online services for qualified customer leads, postcard design and printing.

First, decide on a special introductory offer or discount. Second, design your postcards online using professional postcard templates with VistaPrint (you can get 50% off here). And third, get targeted leads through a lead generation network (where you can compare several lead providers to get the best price) like Resource Nation.

Set up a Website
Whether you sell your baked items in a store or online, a website can help build your business simply by providing more information and answering questions for customers. People may want to know ingredients, cost, packing (for gift items), where they can buy, etc.. You can save money by creating your own website with simple online design programs, or outsource the job. Build a Website

Local Search for Bakeries
More and more people are looking for local businesses online (instead of the traditional yellow pages) - and you don't want to miss out on this market. Some of these high-traffic sources include: Google Local, Yelp, Super Pages (and more specialized sites Urban Spoon and Insider Pages).

See Also: Business.com for a $100 free ad credit.