How to Succeed with Pay-Per-Click Advertising 1-2-3

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Step1: Select Your Advertising Keywords

What you are doing here is picking specific key phrases that you want toy website to appear under when somebody conducts a search. Let's say your website is about green eggs and ham. If you purchase the top listing for the key phrase "green eggs and ham", your website will be the first website listed when a person searches for "green eggs and ham" in that search engine.

What's great about this marketing technique is that you only pay if someone clicks on your listing and visits your site.

How to keep your costs down: Use specific phrases instead of general terms. For example, for a gift basket business, you may want to use "gourmet food gift baskets" or "valentine gift baskets" instead of just "gift baskets".

How to get results faster: Test different forms of a phrase at the same time. For example, submit the plural of a word, and submit words in a phrase in different order. Submit to multiple search engines, starting with a minimal amount to see where you get the best results. After 30 days, you should be able to see a distinct trend and focus your efforts there.

Here are some tactics to use in your advertising (Taken directly from Google:)

1. Focus your ads on low prices and savings.
2. Use Value-related keywords.
3. Ensure your ad groups are targeted and relevant.
4. Don’t waste money on irrelevant clicks.
5. Make it easy for customers to buy.
6. Focus your money on your high-performers.

Step 2: Describe Your Offer in One Sentence

Here, you want to be clear, concise and specific. Use your keywords at the title of your ad (or include them in it). In your 1-sentence description, show the reader the benefits they'll receive by visiting your website. For example:

• Will they save time?
• Will they save money?
• Will they make money?
• Will they look more beautiful?
• Will they lose weight?
• Will they have more fun? etc..

Take a look at what other top listing advertisers are using for their descriptions. Pay attention to what ads grab your attention, and design your ads similar to those.

Step 3: Create your account(s) and decide your price-per-clickthru

Set up accounts with 1 pay-per-click engine listed below, or several. You can submit the same ads and descriptions to each engine and save time.

BidVertiser

Place your ad on 1,000's of sites with BidVertiser. Perfect if you sell products online or if you have an eBay store. Much cheaper than paying for ads on Google or Yahoo. Wide variety of advertising categories, so you can reach a targeted market. Get $20 in FREE clicks.

• Yahoo Search Marketing
  
• Google Search Marketing
  
• Ask.com
  Using Google Adwords? Then advertise directly with Ask.com. Same click at lower rates, plus Ask can upload your campaigns for free.
  
• Business.com
  Good if you are targeting business buyers. Target High Quality B2B Leads - Get a $100 Credit Now

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