How to Succeed with Pay-Per-Click Advertising 1-2-3
Step1: Select Your Advertising Keywords
What you are doing here is picking specific key phrases that you want toy website to appear under when
somebody conducts a search. Let's say your website is about green eggs and ham. If you purchase the top listing
for the key phrase "green eggs and ham", your website will be the first website listed when a person searches
for "green eggs and ham" in that search engine.
What's great about this marketing technique is that you only pay if someone clicks on your listing and
visits your site.
How to keep your costs down: Use specific phrases instead of general
terms. For example, for a gift basket business, you may want to use "gourmet food gift baskets" or "valentine
gift baskets" instead of just "gift baskets".
How to get results faster: Test different forms of a phrase at the same time. For example,
submit the plural of a word, and submit words in a phrase in different order. Submit to multiple search
engines, starting with a minimal amount to see where you get the best results. After 30 days, you should
be able to see a distinct trend and focus your efforts there.
Here are some tactics to use in your advertising (Taken directly from Google:)
- Focus your ads on low prices and savings.
- Use Value-related keywords.
- Ensure your ad groups are targeted and relevant.
- Don’t waste money on irrelevant clicks.
- Make it easy for customers to buy.
- Focus your money on your high-performers.
Step 2: Describe Your Offer in One Sentence
Here, you want to be clear, concise and specific. Use your keywords at the title of your ad (or include them
in it). In your 1-sentence description, show the reader the benefits they'll receive by visiting your website.
For example:
- Will they save time?
- Will they save money?
- Will they make money?
- Will they look more beautiful?
- Will they lose weight?
- Will they have more fun? etc..
Take a look at what other top listing advertisers are using for their descriptions. Pay attention to what
ads grab your attention, and design your ads similar to those.
Step 3: Create your account(s) and decide your price-per-clickthru
Set up accounts with 1 pay-per-click engine listed below, or several. You can submit the same ads and
descriptions to each engine and save time.
BidVertiser
Place your ad on 1,000's of sites with BidVertiser. Perfect if you sell products online or if you have an
eBay store. Much cheaper than paying for ads on Google or Yahoo. Wide variety of advertising categories, so
you can reach a targeted market. Get $20 in FREE clicks.
Get Google Pay-per-Click Ads
Free
Building a business on a limited budget? Get your Google pay-per-click ads free. New secret disclosed by
New York doctor who made $300 million using this technique. See the 3 principle strategies that you must
use. Also get Web Business Secrets Newsletter free.
Earn a Full-Time Income Writing Google AdWords Part-Time
Are you trying to make money in an Affiliate Program? GoogleCash shows you how to
set up your affiliate business to make you money on a daily basis - even if you don't have your
own website.
GoogleCash Review: I have been using search engine ad words to make
money for years, but GoogleCash showed me
new techniques that make me more money, while I spend less money on advertising.
This ebook is an easy-read, and I was able to apply the ideas and make money the same day. Click here to see
how >> Make Money with Google
(FREE Now!)
"I now earn more in a few hours a week than I used to make full time. GoogleCash shows you exactly
how to do it, step by step, guaranteed. And you don't even need a Web site." - Chris Carpenter