How to Write a Press Release
and Get Free Publicity
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How to Find Your Newsworthy Idea Relax - Experts Write Your Press Release in 3 Days Get Your News to Influential People - the Easy Way Online Publicity Can Help Your Business Achieve Credibility (ARA) - If you're looking to enhance your marketing efforts, getting an article published about your company essentially provides a third party endorsement to your products and services. You don't need the luxury of a million-dollar ad budget to raise awareness of your business. Instead, working with the print media can be a cost-effective way to get editorial publicity for articles that incorporate information about your company. In fact, with the rise of Internet use within the business community and the general public, reaching your target audience is now faster and more convenient than ever. How then does your business generate good publicity and gain placement in newspapers and magazines? As Guerilla Marketing author Jay Conrad Levinson notes, "the single most important factor in obtaining free publicity [is] providing news worth publicizing." It is crucial that your business products and services are incorporated into articles that provide readers with newsworthy ideas or suggestions. Highlighting an article's human interest angle is another method to increase your chances of publication. It's important for businesses to distinguish precisely what is and isn't newsworthy about their products and services. For example, the announcement of a new product is more likely to annoy an editor than grab his or her attention. "Editors and publishers get thinly veiled advertising garbage all the time masquerading as news," says "Magnet Marketing" author John R. Graham. However, if the product exemplifies a current trend or helps readers to achieve a goal, an editor will be more inclined to publish it. The key is to move the article's primary emphasis from the value of the company's products to the potential benefit for the reader. Articles that reference your business as an 'expert' source on a given subject provide powerful credibility. For example, a company that sells a salt substitute should avoid writing an article describing its products in detail. Instead, an article about how a recent study revealed a link between lowered sodium intake and reduced occurrence of osteoporosis has much more value to a publication's readers. Developing a newsworthy angle, however, is only half the battle. You must also distribute your releases to the appropriate people, and do it cost-effectively. Businesses often rely upon the traditional marketing technique of mailing materials to lists of prospective clients. However, the process of building lists is labor intensive and very costly. Businesses that want to market their products and services beyond the local level should consider utilizing the Internet as a key component in their publicity efforts. "Even companies hoping to generate publicity at the regional level can benefit from the national - and global - coverage the Internet provides," notes Fran Yoch, vice president of ARA Content, a Minneapolis based feature article distribution service via the Internet at www.aracontent.com. "Imagine the benefits of newspaper and magazine editors accessing articles about your company and downloading them for publication with a simple stroke of a computer key. "ARA Content is part of the growing number of distribution services that take advantage of the Internet's speed and flexibility in order to serve their clients more effectively. Yoch elaborates, "Clients who want to re-focus an article around a particular holiday, or who want to distribute an ongoing series of articles, appreciate the speed at which we can update and build upon their existing information." Attaining publicity through the media is cost-effective because of the extended life the releases have after they are first published. Newspapers, magazines and online publications may re-print the article and expand its reach far beyond initial expectations. Copies of published articles also can be redistributed to new prospects or current customers, giving extra mileage to a company's publicity efforts. The value of editorial publicity seems clear. As Graham notes, "To fail to use the press to tell a newsworthy story is to miss one of the best opportunities available to businesses today." About The Author: This article courtesy of ARA Content, http://www.aracontent.com, e-mail: info@aracontent.com | EDITOR'S NOTE: For more information, contact Fran Yoch, Vice President, ARA Content at (888) 299-3678. Step 1: How to Find Your Newsworthy Idea Your press release needs to be newsworthy to be effective for you. However, with the right angle, even ordinary events can bring lots of attention to your business. This is where a professional writer comes in handy (see step 2). Here are some ideas that you can focus on. Simply develop the simple idea, and then send it to your professional writer, who will write the press release for you, putting that special angle on your story. Business grand opening Unveiling of a new product or service New uses for products and services Announcement of an upcoming contest or event you are holding Charity work you are doing or donations your company has made Company move, expansion or changes Results of a poll or survey that you've done Make an analysis or prediction Take part in a controversy Make a public appearance Pricing changes Customer success stories Testimonials received from customers You get the idea... Step 2: Relax - Experts Write Your Press Release in 3 Days Not crazy about writing a press release? Who is? Why not have an expert write one for you - someone who knows what to say and how to say it to get you exactly the media attention you want. PR for Profits brings 20 years experience to your press release and guarantees response. They have a fast turn-around time and are very affordable. This is one of the top ways a new business can launch itself effectively. You can start with a free consultation online with their team of experts - see if they can help you. Click here >> Get Guaranteed Response with PR for Profits Step 3: Get Your News to Influential People - the Easy Way Press Equalizer Instead of paying a company to submit your news to the right sources - you can now do it yourself with software you can use at home. This is ideal if you plan to send out more than one news story about your business. If you want to flood your website with targeted traffic, reach top search engine rankings and gain dozens or more backlinks, this is a really simple way to achieve all 3 at once. Click here to learn more >> Higher Search Engine Rankings in 7 Days with Press Equalizer © 1997- Home Business Center, Inc. privacy policy