How to Create an Ezine that Makes Money 1-2-3
Building an email list and mailing to your subscriber base regularly can be a great way build relationships
with your prospects and to generate sales.
Compared to other forms of marketing, this can be very low cost, require minimal effort and be extremely
effective at building your business.
Generating leads is one thing and setting up an email marketing program is another. However, the most
important part of your email campaign is the effectiveness of your ezine. Does it get recipients to open the
email? Does the content get them to act?
Here are a few tips to get started:
Developing Interesting Ezine Content
Write the articles yourself. This demonstrates your knowledge and personality and helps to build
relationships with readers. Guest writers can work fine sometimes, but preferably not all the time.
You can also write product reviews. Reviewing a product that your readers are interested in is like doing
them a favor by saving them time and educating them. The reviewed product does not need to be a product you
sell, in fact it's better that it isn't. An objective product review is better.
Include testimonials or comments from your customers on the products or services you sell. Letting readers
hear about you and your business from the eyes of others can be a great way to sell yourself - just by getting
out of the way.
Offer Ezine Advertising
Offer advertising space in your newsletter. It does not need to be a lot. In fact, you don't want the
advertising to override the ezine. However, this can be a good source of revenue, and readers may even be
interested in promoting their own businesses. It gives them another way of doing business with you and getting
to know you.
Getting More Subscribers
Need more subscribers? Offer a free report, free audio download, video or ebook. Keep in mind that you want
the bonus to be of interest to your market so that it entices them to subscribe. The free offer will work in
your favor, as the "law of reciprocation" will give your readers a good feeling about you and possibly
encourage them to buy from you later.
Step 1: Create an Ezine Layout with High-Impact Templates
ConstantContact.com has a email marketing system you can use for email
newsletters with easy-to-edit templates that look really professional. This all-in-one set-up has
everything you need, so you can input your newsletter content right into the template and send. Right now
you can try out their service FREE for 60 days
Streamsend email software is also another good program. No matter
which service provider you decide to use, here are some things to look for:
- Use a program that will sign up subscribers for you (double opt-in!)
- Have your newsletters sent for you in either HTML or text
- Be able to track your readers' actions and know their interests
- Get all templates, instructions and databases you need in 1 program
Step 2: Find Good Content for Your Ezine Free
Choose from thousands of
free articles in top article directories. You are free to publish articles on the site, as long
as you include the author resource box with active links back the site of the author.
Step 3: Where to Promote Your Ezine Free
Besides adding a "subscribe" button to
your website, you can gain additional subscribers through ezine directories - a free service to you.
These directories can also assist you in getting free content for your publication, since authors can
sometimes submit their work to you.
How to Start a Magazine & Turn a Profit
Publishing Expert James Kobak covers the easy-to-follow steps to starting a new magazine, answers questions
about daily operations, discusses influential industry trends and includes revealing real-life case studies.
This can be a lucrative and fulfilling business when you focus on a topic that excites you - while giving
others information they want.
Click here >> Make Money as a Magazine Publisher
