How to Advertise in Ezines 1-2-3

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"Ezine advertising works because ezine readers want to receive the information in these ezines. People who love golf read golf ezines. People who love dogs read dog-related ezines. People who want to make money read ezines about Internet marketing, home business, real estate and more!"

Charlie Page, Ezine Resource Center

Step 1: Write Ezine Ads that Sell

Step 1: Get the prospect's attention

• Ask a question
• Empathize with your reader
• Be direct and to the point

Step 2: Demonstrate a need and how you'll fill it - with proof

• Address the prospect's most common complaint
• Show how the prospect will benefit from using your product/service
• Prove how your product/service is better than the competition, use customer testimonials and offer a guarantee if you can

Step 3: Ask for action

• Use fear of loss: if prospects don't act now, they'll miss out. Use a time limit or limit on product availability
• Make it easy for prospects to respond to your ad. Give them multiple ways to respond to your offer (toll-free phone, website, email, mail) and make the process simple and quick.

Fill-in-the-Blank Headline Examples:

Warning: _______ A Startling Fact About _______ The Secret to _______ _______ Steps to _______ How a Simple Idea Allowed Me to _______ Who Else Wants _______? If You are _______, You Can _______ How _______ Made Me _______

Or you can get your ads written for free as a "Gold Member" of the Directory of Ezines

Step 2: Place Your Ads in the Right Ezines

What to look for:

• Ezine readership (what are their interests?)
• Ezine size (under 10,000? over 500,000? in between?)
• Ezine advertising price (Under $10?)
• Ezine format (plain text or HTML?)
• Ezine ad type (solo ads only?)

You can use ezine directories like Ezine Universe to locate ezines focusing on a variety of different interests. Search the interest of you audience, and contact each internet newsletter individually to find out what newsletter advertising options they offer.

You can also use a service that helps you find the ezines that reach your target market within minutes. These services tend to be very cost-effective, because you don't waste time searching for where to place ads, and you can find very popular internet newsletters that you otherwise might not have found. I recommend the Directory of Ezines because of its ease of use, it's huge ezine advertising database and the money-saving discounts that you get....

Step 3: How to Get Big Advertising Discounts

Establish a long-term advertising account or run multiple ads, and you can often negotiate lower ad rates in ezines. With an advertising organization like the Directory of Ezines, most publishers will offer a "Member's Only" discount - sometimes up to 50% off the retail price!