How to Make Money Advertising in Ezines 1-2-3
Make Your Best Offer
Many of the best ads are not about selling a product or
service.
What?
That's right. First, you want your prospect to contact you. Second, you want to sell your product. So how do
you get your prospect to contact you?
Make your prospect an offer she can't refuse. A free sample, a trial use, a
complimentary booklet, brochure or report answering a question that the prospect has, whatever!
To take advantage of the offer, have the prospect send you her contact information so that you can send the
"gift" and, more importantly, so you can follow-up with her.
The better your offer is, the less "selling" you have to do for your product. Make sure that you
include an order form or purchase instructions with your "gift" to make it easy for your prospect to
buy. Write an Attention-Getting Ad Get the prospect's attention
- Ask a question
- Empathize with your reader
- Be direct and to the point
Demonstrate a need, how you'll fill it, with proof
- Address the prospect's most common complaint
- Show how the prospect will benefit from using your product/service
- Prove how your product/service is better than the competition, use customer testimonials and offer a
guarantee if you can
Ask for action
- Use fear of loss: if prospects don't act now, they'll miss out. Use a time limit or limit on product
availability
- Make it easy for prospects to respond to your ad. Give them multiple ways to respond to your offer
(toll-free phone, website, email, mail) and make the process simple and quick.
Place Your Ad for High Impact
How to money advertising in ezines:
- Advertise in ezines that are targeted to your product or service. Find out which ezines cater to
your market and invest only in those publications.
- Find joint venture partners who you know will deliver results. Avoid paying up-front for your
ads by having the ezine publisher promote your product for a percentage of the profits.
- Distribute articles that will make you a household name. Promote your own articles or have a ghost
writer create them for you and submit them at no cost to ezines and get free publicity!
- Use a well-known directory to find the perfect ezines in minutes. Save time. Make money. Easy to use.
Free ads too. Read more
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