How to Drive Traffic to Your eBay Store 1-2-3
Drive eBay Traffic to Your Site
with a Newsletter
eBay has policies in place which discourage sellers from selling any of the products they have
listed on eBay at off-eBay web stores. One way to get around this is to encourage your eBay customers
to sign up for an email newsletter that you send out.
It's a good idea to use an email management software program like Streamsend or Constant Contact where you can
easily manage your list and marketing messages without spending a lot of time doing it. Generally, there is
a small monthly fee to use one of these services, but the time saved and the sales you can generate by
following up with your customers is well worth the investment.
You can keep your newsletters brief - sometimes a simple article, a tip or a resource can be very
helpful for your readers and help them to remember you. You can even communicate as infrequently as one a
month. Don't feel like you have to keep in touch all the time - sometimes less is more.
Tips
for Writing an Effective Newsletter
As you write your newsletter copy, use casual language like you were writing to a friend. Try to steer clear
of traditional sales copy. Thet tends to turn people off.
Educate your readers and offer them valuable information. This will encourage them to read what you send
them and to pay attention to what you say. Keep advertisements to a minimum, and always keep them relevant to
the topic you are discussing.
Read more:
How to Drive Traffic Using a Newsletter
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