How to Design Your Own Logo 1-2-3
Design Your own Logo
Why should you even have a business logo? A logo can say so much about your company, and is even more
important for internet businesses where you are not physically present to personally greet your customers.
A logo can demonstrate your professionalism, establish a level of trust, show your character and personality
and more (all of which can help customers feel more comfortable buying from you). Often a logo can be the first
thing visitors see (or not see) when they visit your site, and you want to make the best first impression that
you can. You may not get a second chance.
A logo can accomplish so much with minimal effort, yet it costs so little. If you use a professional
"design-it-yourself" logo service
, you can usually access 100's of logo designs and
customize your own logo to match your company style, colors, font and more.
Once you have your logo designed, you can use it on websites, business cards, stationary, ads, company
literature, signs, invoices, company checks, promotional items and more.
9 Keys to Designing an Effective Logo
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity -
which means more business for you!
These characteristics include:
Consistency: in use of your logo, tagline, materials. Repetition of similar elements, used in the
same or similar ways, helps people to remember who you are and what you do.
Memorability:, so that your logo stays at the forefront of your potential clients' minds. That way,
they'll think of you next time they have a need.
Meaningfulness:, so that your logo can spread the message about the distinguishing characteristics of
your business.
Uniqueness:, which helps you stand out from the crowd. For example, if everyone in your industry uses
a particular symbol (i.e., travel agencies often use globes in their logos), try to use something else - that
way, your logo doesn't just look like everyone else's.
Professionalism:, in the quality of the graphics, the printing and the paper on which your materials
are printed.
Timelessness: in your logo will ensure that you don't have to redesign your logo in just a few years
and that your investment and equity in your design will be lasting.
Differentiation: between the colors in your logo - and not just in terms of hue, but in terms of
value as well, so that it translates well either to black and white or greyscale and colorblind people are able
to see it.
Unity: among the different elements in the logo. The logo must fit together as a single unit, and not
just appear as a jumble of elements pasted together.
Scalability:, so that your logo looks equally good on both a business card and on a sign for your
business (or a billboard!), and at every size in between. Your business's name should be legible at different
logo sizes - be sure that your designer chooses a font that is easily readable.
Having a professionally designed logo can really give your business a jumpstart and helps your business get
the attention - and clients - you need to succeed.
About The Author Erin Ferree is a logo, print and web designer who has been making it easy for small
businesses to stand out and to be visible, credible and memorable for the past nine years. www.elf-design.com
"Where Can I Get Professional Logos Online for Cheap?"
- See 100's of Professional Logo Ideas:
And design your own logo online for less. You'll be amazed at how professional your logo can look - and you
designed it! Very easy and fun tool 
- Search Logo Designs by
Industry:
Fields include real estate, information technology, sports & fitness, medical & drugs, financial,
construction, music, production, more
- Create Your Logo for only $19 Dollars
Design-it-yourself and save money. With an online tool called LogoMaker, you can develop a professional,
high-quality logo in minutes for a fraction of the cost of a custom logo.
- Get a Logo Designed for
You
Place your logo order online, and within 24 hours from the time you submit your order, you can have a
professionally-designed logo ready-to-use. Prices are low at LogoDesignPros.com, starting
at just $198 for a professional logo package.
- LogoWorks.com
also has a discounted offer at $299, which includes
logo designs from multiple artists. Turnaround time is 3 days.
