Whether it’s repairing, remodeling or simply maintaining a home, there are plenty of services that are needed by homeowners.
Many of these jobs, of course, are completed on site – and you can run your business out of your home office.
Besides a business license, many of these field require additional certifications or licensing.
However, you don’t have to lease a storefront and often you don’t have to buy lots of equipment or supplies or own a warehouse in which to store everything. Sometimes you don’t even have to hire staff.
Some of these businesses include:
- Deck Building
- Interior Decorator
- Moving Company
- Outdoor Lighting Company
- Plumbing Service
- Roofing Business
- Professional Organizer
Creative Marketing Tips
The trade-off with a home business vs a retail shop is that you don’t have a storefront or signs promoting your business to street traffic. Take some of this saved cost and put it into a sign or graphics for your vehicle. A well-done vehicle wrap can get you lots of attention and bring in new business. It’s worth the time and money to design a good one.
Many home service companies list themselves in the local yellow pages and run ads and offer coupons in local mailers. However, you can also use merchant networks online to receive leads and advertise your business very effectively.
Some of these networks include Angie’s List, MiNeeds.com and MerchantNetwork.com. Instead of paying a flat monthly rate for advertising, businesses typically pay per lead, so this can be a great option for business who are working with a shoestring budget or just starting out.
Reaching out to your city’s park and rec department, local homeowner’s associations, school districts and shopping centers can also give you a lot of connections. Offering discounted rates or free inspections can help you get people’s attention and get your foot in the door. In this line of work, a company can be built exclusively on referrals, so this is a good place to start.
Give Yourself a Professional Edge
We can’t ignore the fact that you’ve got competition. Plus, if you’re new to the playing field, it may be even more difficult to gain a share in the market. You’ve got to stand out (in a good way) and usually you may have only one chance to do this. For this reason, it’s smart to put some thought into your marketing before you open your doors for business.
You may be an expert in your field, but many times, the first impression you give to prospects is your flyer, website or business card. Make sure that they look professional and clean because this will help you establish trust and respect – which will get people to call you.
In addition, it can be a good idea to educate and answer prospects’ questions before they pick up the phone to call you. This lets them know that you know what you are talking about and that you are concerned about the problems or issues that they may be having.
One idea is to include a “Frequently Asked Questions” page on your site which addresses and answers questions that clients ask you. Making people feel more comfortable about their situation-at-hand can be just what it takes to get them to pick up the phone and call you – instead of someone else.
Joining a professional business association can also give you an edge on your competition. NARI (The National Association of the Remodeling Industry) provides numerous benefits to members, one of which is help finding customers. This video from one of the chapters explains more: