how to start a floral design business

Woman talking on phone in flower shopAre you new to floral design? If you have not yet worked in the field and need to acquire the skills and knowledge to create professional designs, you want to enroll in a few classes. Start by learning the basics of floral design. These include elements of design, arrangement techniques, tools and tricks of the trade.

What Training Do You Need?

Although floral design certification is not required to run your own business, there are online floral design courses where you can increase your knowledge and skills. Understanding day-to-day business operations and educating yourself on professional design techniques prior to launching your flower business can help you turn a profit faster and generate more income.

Floral Design Institute Campus Programs

The Floral Design Institute offers all sorts of floral design programs at their campus in Portland Oregon. You can learn basic and advanced design. You can also learn specialized skills such as wedding arrangements or take business classes to help you run your business.

They provide career certification, and all supplies and materials that you need to complete the course are provided. The benefit to this type of program is that you get hands on training and can interact with and learn from other floral design professionals. The downside is that you need to travel to Portland Oregon and you need to take the class when it is offered.

American Institute of Floral Designers Video + Text Classes

The American Institute of Floral Designers also offers classes for less than $100 each. Classes are held online and include both text and video portions along with assignments and exam. The video portion typically runs between 30 and 60 minutes.

Courses include principles of design, design techniques and applications and lessons in different styles of arrangements. The advantage to this program is that classes are short and inexpensive. We did not see any programs for career or business training.

Online Floral Design Career Classes

You can get all of the courses you need to start a floral design career through online business programs. Generally the parts included are comprehensive floral design training with lessons, equipment, design tools and instructional videos.

  • Basics and tools of Floral Design, design techniques & styles plus plant care.
  • How to coordinate and design arrangements for weddings and other events.
  • Profitable marketing ideas for floral holiday arrangements and creating dried/artificial flower displays.

The benefits to this type of program is that you get everything all in one course, and you have the flexibility to complete the program on your schedule. The downside is that you don’t get to interact with other students. Get more information.
 

Where Can You Find Wholesale Floral Supplies?

Blue and white flowers in a bouquetIf you’re starting a small flower shop or floral design business from home, here are resources you can use for lots of different floral supplies: WholesaleFloral.com and FiftyFlowers.com.

You can save up for 25% more when you buy in bulk, but you are not required to buy in bulk quantities. This can be helpful when you are just starting out, especially when working with a limited budget.

Wholesale Floral also has a “Closeout” section on their website where they consistently offer off-season items at prices that are marked way down. It’s a great way to stock up on items you know you will need in the future (HINT: they even have “hot sellers” in this section that get temporary markdowns).

If you need them, ND Store Fixtures is a good online resource for wholesale fixtures and supplies for your retail flower shop, and you can see complete list of packaging suppliers here.

Wholesale Flowers at FiftyFlowers.comFlorists who sell fresh cut flowers from a shop or cart also need supplies like ribbon, water tubes and vases, packaging supplies and displays. If you are designing floral arrangements for weddings, special events or office decor, you will need additional materials, and these sometimes will depend on the event itself.

Here is a list of items florists typically need:

  • Balloons
  • Baskets
  • Candles
  • Card Holders & Cards
  • Display Units, Flower Buckets
  • Floral Foam
  • Floral Tape
  • Floralytes
  • Floral Paint
  • Flower Sleeves
  • Glue Gun
  • Mirrors
  • Moss
  • Packaging (cellophane, wax tissue, netting, boxes, foil, etc..)
  • Pin Frogs
  • Plastic Containers
  • Preservative
  • Ribbon
  • Scissors, Snips, Stem Cutter
  • Water Tubes, Vases, Vase Fillers
  • Wedding Supplies
  • Wire

FLORAL BUSINESS QUICK-START GUIDE

You don’t need to spend hundreds of dollars to learn to be a florist. A good way to get started with your own business is to have an expert in floral design field draw up a blueprint for you to follow, so you know exactly what to do step-by-step.

That’s what Professional Florist Alisa Gordaneer has done. She has over 20 years of experience and has helped several other florists succeed with their businesses.

Find out:

  • Essential skills: how to teach yourself floral design, put together a business plan and get accredited as a professional florist.
  • Step-by-step how to create stylish flower arrangements (including helping wedding clients) – Plus a list of equipment and supplies you’ll need and where to get them.
  • Getting Customers your business, including hospitals, government, funeral homes, corporations, hotels and restaurants – plus – how to set up floral displays and promote sales.
  • Free Samples Included: price lists, invoices, contracts, proposals, order forms and more…

Get Started Here

 

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