For an entrepreneur, start-up costs can be cheap, especially because you can run this business from home. You can sell candles through a website, at gift shops, on consignment, through craft shows, in mail-order catalogs and more.
If you are on a budget, you can begin part-time with basic supplies, and then grow your business as you sell more candles.
As a home-based business, you have less set-up procedures to worry about than you would with a brick and mortar shop. However, there are standard legal steps you want to take when you start your candle business, such as getting a business license, registering your company name, decide your business structure and get educated on paying taxes.
You can get instructions here: Setting up Your Business.
How to Start a Candle Business for $100
Making and selling candles is a great business idea for people who are on a budget or who want a part-time business. You don’t have to invest a lot of money to get started, nor a lot of time. That said, there’s no reason you can’t turn your candle making business into a full-time income producing venture.
People buy candles year round for home decor, holidays and gifts. There is a large market of buyers, however, there is also a lot of competition. Many new entrepreneurs are able to successfully break into the market by offering unique one-of-a-kind items that cannot be found elsewhere. Use your creativity to come up with interesting textures, shapes, fragrances and color schemes that can help you create a loyal customer following.
Marketing Your Candle Business
Selling Online Made Easy
Many artists are successfully using online marketplaces to sell their crafts – while they work from home. This can be very inexpensive to do, and you don’t have to rent booths at art fairs on the weekends.
The key is to focus on marketplaces that sell crafts and handmade items, because the shoppers who visit these sites are way more likely to buy your craft products. Some examples include Etsy.com, Artfire, HandmadeCatalog.com, Artsefest.com and SellCraftsOnline.org.
Selling on Consignment
Partner with local shops to sell your candles, especially around the holidays. Gift stores can be a good place to start, but some salons and spas can also be lucrative locations, because they don’t usually sell lots of products that would compete with yours.
They key here is to be organized before approaching these shops. Have a potential agreement prepared so that the shop owner doesn’t have to do a lot of work in order to take you on as a consignment seller. Keep in mind that they want more profit, not more work. You can find more information here.
At first, farmers markets may seem to be a waste of time. However, they can be a great place to sell unique gift type items, especially around holidays. For this reason, you want to have gift packaging available.
The market is also ideal, because these shoppers are interested in buying locally, and they will spend more money to do so. Advertise that you are local and that your candles are made with local ingredients, fragrances, etc (if they do). This can be a real selling point.
Also have on hand flyers or business cards that include your website information where shoppers can order more products from you.
Candle Business Associations
- National Candle Association
This US trade association represents candle manufacturers and suppliers in the USA.
- Association of European Candle Manufacturers
Represents candle manufacturers, promotes the safe use of candles and improves competitiveness in the industry.
- International Guide of Candle Artisans
An organization for candle makers, worldwide.