If you enjoy working with people, social events, parties, etc., a popular niche to enter is the balloon business. Compared to other businesses in the party planning industry, the balloon business is less competitive – and therefore easier to get started.
Another benefit to starting a balloon business is that supplies are less expensive, and you operate your company from home if you want. You can sell products thought a retail store or provide a delivery service. If you working on a limited budget, start part-time and grow over time into a full-time business.
Balloon businesses sell a variety of products and services. There are also specialized niches, like creating balloon bouquets, building wedding decorations, making children’s party balloons, advertising for businesses, holiday themes, helium balloons and more.
Don’t let a small budget prevent you from getting started. Helium tanks are rentable, and you can purchase supplies in smaller quantities and work from home. As your company becomes more profitable, you can buy equipment rather than renting and buy wholesale supplies in bulk to cut costs even more.
Providing balloon decor for events of larger functions can be a big money-maker. Do you want to know the secret to balloon decorating? You don’t have to pay a lot of money for an expensive course.
Get a do-it-yourself guide that will enable you to save $100’s and still have high-end looking decor (check out pictures of what you can do!). With this easy step by step guide, anyone can do this.
Wholesale Balloons, Renting and Buying Equipment
Check local florists or party supply stores for helium tank rentals, According to eHow Contributor Jenny Rae Armstrong, “Helium tanks range in capacity from 50 to 285 cubic feet. It takes 1 cubic foot of helium to inflate a 14-inch balloon. So if you need 120 14-inch balloons, rent a 120-cubic-foot tank.”
You can also buy helium tanks from companies like HeliumSupplies.com or BalloonsandHelium.com, which sells a variety of different sizes of tanks, regulators, valves, replacement parts and more.
To buy wholesale balloons, including latex, foil and balloon accessories like ribbon and weights, compare prices at WholesaleBalloons.com or wholesale distributor BalloonsNMore.com. We have also compiled a resource list of product packaging suppliers.
Creative Networking Tips:
Balloon decorators can get lots of customers through referrals – they key is to get the word out about your business so that you can get those referrals. Start by volunteering your services for local events. By doing this…
- You get introduced to people who know lots of people in the community (good source for referrals, hint hint!)
- You can demonstrate your skills in front of people who plan events. It’s like a mini sales presentation except that it’s fun and you don’t have to sell anything
- You meet influential people in the people in the community get to know you and appreciate your efforts and are more likely to hire you later or refer you to their friends rather than trying to find another balloon decorator.
Creating a Portfolio and Using Flyers:
As you take on projects (paid or unpaid), make sure you take photos and start building your portfolio. Another way you can use these photos is to include them on a professional flyer along with your services, rates and testimonials from clients.
Deliver your flyers along with your business card to retail businesses or sporting event organizers likely to advertise using balloons (ie car dealerships, restaurants, shopping malls, marathon races, etc..).
Partner with Other Business Owners
You can also partner with local florists and party planners, referring clients to each other or giving the referrer a referral fee for each new customer. A benefit to doing this is that you don’t have to pay to advertise until you actually get paid by customers.
Use Local Directories
People don’t usually know where to look for balloon decorators, since there aren’t many around. Consumers usually start their search in the yellow pages or in local online directories. For this reason, you want to have your company listed in these places.
Balloon Business Resources
This group supports event planning professionals, as well as caterers and those in many areas of the entertainment industry.
Learn How to Twist Balloons
If your niche market is party balloons for children’s birthdays, you may want to demonstrate your skills at festivals or charity events in your area. If you enjoy being around people and entertaining, balloon twisting can be a fun and effective way to gain new clients.