How to Start an Event Planning Business

Event planner with staff in officeEvent planners are needed for organizing all sorts of activities. They do the work so that individuals, organizations and businesses can put on events and parties that they are proud of – without having to do all of the work.

You can start by volunteering your time to local charity groups and grow your network or potential clients and referrers. These people are typically well-connected and a good source of referrals for you.

Event Planner Training & Credentials:

Although certification is not required, you make yourself more attractive to clients with specialized education and credentials, like a CMP (Certified Meeting Professional). You also want to get a business license.

You can start an event planning business focused on festivals, weddings, corporate retreats, company meetings, sporting events, seminars, charity fundraisers, restaurant openings and more.

Being able to work well with people and present a professional image is essential in this field.

You can grow an event planning business exclusively (and affordably) on referrals, so you want to maintain a large network of friends and business associates.

What Do Event Planners Do?

Event planners take on a variety of different tasks and need to be efficient at coordinating and overseeing work projects. Some of the jobs involved in planning events include budget creation, site selection, vendor negotiation, website creation, theme development, entertainment booking, equipment and supply rentals, travel arrangements and food and beverage planning.

Event planners also organize event marketing, such as marketing materials, collateral material design, promotional products, printing and mailing, signage, sponsorship acquisitions, press releases, etc.

During the actual event, planners are often responsible for on-site management, like staging and production, exhibitor sales, agenda and meeting materials, security, transportation, communication, photography, video and more.

Learning from a professional in the field can be exceptionally helpful, since there are many “tricks of the trade”.

Event Planner Business Start up Guide

Jan Riddell is a Professional Event Planner who has organized events for over 15 years. She has put together an event planning business start-up guide with her knowledge, combined with tips and advice from other successful event planners.

Not only does she cover how to plan a successful event, she goes into depth on the business side of event planning, essential knowledge for event planners wanting to go into business for themselves.

Find out:

  • How to gain great event planning experience and start an event business with little or no money
  • Information on permits, insurance, etc and how to get certified
  • How to write a business proposal, select reputable vendors and price your event planning services
  • Step-by-step advice on planning a successful event and advertising tips
  • Ways to find entertainers for your events, networking and how to get company sponsorships
  • Sample contracts, invoices and more

Get Started Here


Start a Kid’s Party Business

There are lots of opportunities to make money in the kids party business. You can:

  • Develop party supplies or kits for children’s events
  • Be a children’s party entertainer
  • Provide a location where parents can host parties
  • Offer kids party rentals like jump houses
  • Drive a kids party bus
  • Be a kids party planner

Parents are busy but want to provide a fun and memorable event for their children. Services that make this job easier for parents are in high demand, and you can provide solutions to people at virtually every income level.

Many parents are looking for kids birthday party ideas or party themes. You can make their parties easy to put on, so they can save time and enjoy the festivities. Some people are looking for a full-service party planner, while others want a cheap do-it-yourself kit.

Event Planners Associations & Resources

Table Seating Arrangement Software

Event Planners Association
This organization helps support event planners, caterers and other professionals in the event and entertainment field.

Professional Convention Management Association
PCMA’s mission statement is to deliver superior and innovative education and promote the value of professional convention management.

Meeting Professionals International
MPI is a worldwide organization of meeting and event planning professionals.

International Special Events Society

FabJob Guide to Become an Event Planner
How to Start Your Own Event Planning Business
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