How to Educate Your Customers Into the Sale 1-2-3
Educating your customers should be the focus of all your marketing efforts. Failing to
tell your customers why they should be buying from you is pure mistake. The more you explain to them about how
your product or service works, the more value they will perceive, and the more they will appreciate what you
can do for them. This is especially true if you are doing something different than your competition.
Just tell them how you manufacture the products, the material you use, the process, how to get to the
product, if you travel, if you have to study, how many people you employ, performance, technical investment
etc.. People cannot appreciate the investment, education, or all you have gone through until you share this
information with them.
Marketing is educating and creating a
desire for a product or service.
If you decide to sell something at a ridiculous low price you need to give them a reason why. You just can't
cut the price.
How would you respond if I was telling you I have a Rolls Royce, and only 50 models were created. It was
made 5 years ago and worth $1 million dollars. Since then, the price has gone down, and the car is worth
$400,000. On top of that, the car was custom designed with additional options worth $40,000. There are only 10
of those cars in the U.S., and one of them is owned by Bill Gates. The car has only 53,000 miles, new paint,
new rims and a new sound system. I only want $150,000 for it and the last one was sold at an auction for
$250,000. Wouldn't you be interested?
Of course you would be. This demonstrates how much more desirable it is when you make the effort to educate
your prospects. Now they can appreciate the value of your offer and understand why it is so inexpensive.
If you do not tell them what your product or service can do for them, they won't guess. If you do not
explain why your offer is so inexpensive they won't appreciate the value of it. If you want to succeed you have
to communicate the value of your product.
If your price and offer present an incredible value then explain why you are making such an offer. Is it for
first time buyers, is it because you purchased 1000 of them and you got a great deal from the manufacturer, is
it because you need to get rid of them and you want to pass on the savings?
Tell them why they should buy
from you instead of the competition. Tell them all the reasons - the more believable and credible you are, the
more appealing your offer will be and the more sales you will make. Ever wondered why something was so
incredibly low priced? Didn't you wish you had known why?
Wouldn't you have been more attracted to that offer if you had known the reasons why it was so inexpensive?
Same thing if you have a product that is more expensive than your competition, describe to them why you are
selling it for more money.
If you are selling something with a big discount why not tell them the reason. May be it's slow season and
you'd rather offer a room at 75% discount, you will attract more people and you will make your money on the
food and drinks while they will still enjoy a 75% discount on a room. It's better for you because you will
still make money and they will offer huge discount. Everybody is happy.
If you offer 2 items for the price
of 1 tell them why. Did you receive a huge discount from the manufacturer or are you trying to move your
inventory? May be you want to give them a great deal because they'll come back and then you will make your
normal profit. Wouldn't you feel better if each time an advertiser wanted to do business with you, he/she gave
you the reason why? I would say so!
The more honest and explicit you are gives customers more compelling reasons to favor your business.
About the Author: © Andre Plessis, Author & Marketing Expert | http://smartbizconnection.com | We Can Teach
You How To Triple or Quadruple Your business. The Rest is Up To You!
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